Description:
Founded in 1998, Chmura Economics & Analytics (Chmura) is a leading provider of labor market SaaS (JobsEQ), consulting services, and data-driven insights. Chmura empowers communities, businesses, and organizations to navigate complex economic challenges. Headquartered in Richmond, Virginia’s historic Shockoe Slip, with a regional office in Cleveland, Ohio, Chmura is home to a team of PhD economists, data scientists, mathematicians, statisticians, and strategic planners dedicated to delivering innovative solutions and exceptional results.
The Head of Marketing leads our company’s marketing efforts. The ideal candidate will have experience in lead generation for SaaS, DaaS, and API data delivery systems. Knowledge of Snowflake data delivery is helpful but not required. In addition, this individual will work to creatively cobrand our messaging and content to promote our consulting services as well. This position oversees our marketing outcomes by evaluating and developing go-to-market strategies, planning and coordinating marketing objectives and tactics, and communicating market goals and strategies. and building awareness and position for our company’s brand. This role is based in Richmond, VA, and is a hybrid position.

PREFERRED REQUIREMENTS:

• Experience with B2B Marketing and Sales.
• MBA or master’s degree in business/marketing.
• Proven record of management success, including key KPI achievements.
• Knowledge of the labor market and talent intelligence software market.
• SEO optimization knowledge and skills.

Requirements:

• At least 5 to 10 years of applicable marketing experience.
• Bachelor’s degree in business, marketing, or related field.
• 2-5 years of experience in marketing and/or selling SaaS solutions.
• Demonstrated success in meeting and exceeding lead generation targets.
• Proficiency with HubSpot Marketing Hub.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competencies in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing

RESPONSIBILITIES:

• Oversee marketing department – you will be build your team with a marketing specialist and graphic web and print artist.
• Implement 2025—2029: Chmura’s Master Strategies— include a promotional calendar, external conference plans, new product launches, and ad-hoc marketing projects. The role will focus on long-term strategy and lead-generation goals.
• Work with the sales department to develop promotional materials and promote events.
• Develop and manage marketing budgets, ensuring efficient allocation of resources for maximum ROI.
• Conduct customer, brand, and product research initiatives.
• Provide strategic leadership for advertising, public relations, content marketing, and social media efforts, ensuring brand consistency and engagement.
• Oversee Chmura’s HubSpot account— includes website CMS and email marketing programs.
• Oversee social media marketing strategy and content marketing.
• Scheduling, budgeting, and preparation for conferences/trade shows and other major events.
• Other duties as assigned.

Requirements:

• At least 5 to 10 years of applicable marketing experience.
• Bachelor’s degree in business, marketing, or related field.
• 2-5 years of experience in marketing and/or selling SaaS solutions.
• Demonstrated success in meeting and exceeding lead generation targets.
• Proficiency with HubSpot Marketing Hub.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competencies in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.