Head of Marketing & Communications at Driven Properties

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

0.0

Posted On

13 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Operational Leadership, Team Leadership, Brand Management, Demand Generation, Product Marketing, Analytics, Partnerships, Marketing Operations, MarTech Stack Management, Talent Acquisition, Cross-Functional Collaboration, Campaign Oversight, Content Strategy, Project Management, Data Literacy, Stakeholder Management

Industry

Real Estate

Description

Driven Properties is one of Dubai's leading real estate brokerages. Following a period of significant departmental growth, the business is seeking a Head of Marketing & Communications to own and lead the full marketing function at an operational level. This is a senior individual contributor and team leader role, not a Director-level strategy position. The successful candidate will be responsible for translating strategy into day-to-day execution, building robust operational infrastructure, and building a high-performing team across Brand, Demand Generation, Creative, Product Marketing, Analytics, and Partnerships. The outgoing Director of Marketing & Communications will continue as a part-time Consultant, focused exclusively on Performance Marketing advisory, Website Optimisation, and Customer Journey strategy. The Head of M&C will work alongside this consultant engagement and ensure internal execution is aligned with consultant direction. Key Responsibilities 1. Day-to-Day Operational Leadership Own the daily management and coordination of all marketing and communications activities across 5 divisions and ~25 headcount Act as the primary point of escalation and decision-maker for the team in the absence of Director-level oversight Drive accountability across team leads the Brand & Comms, Demand Gen, Product Marketing, Creative and Analytics teams Maintain visibility across all concurrent campaigns, projects, and deliverables via structured tracking and reporting 2. Systems, Processes & Operational Infrastructure Design and implement end-to-end marketing operating systems from the ground up Campaign intake and briefing workflows Cross-divisional SLA frameworks and task management Standardised templates for briefs, reports, content, and proposals Marketing automation for CRM, email, WhatsApp, and lead nurture flows Budget tracking and reconciliation process Monthly and quarterly performance reporting structure Define and enforce brand governance and content approval processes Implement and manage MarTech stack and ensuring tools are configured, adopted, and optimised across the team 3. Team Building & Talent Acquisition Lead the end-to-end recruitment of all open vacancies across the M&C department (Open Vacancies in the table below). Build onboarding journeys for all new hires including role-specific SOPs, tooling access, and integration plans Support and cover the manager of Brand & PR responsibilities during maternity leave by managing brand, PR, social media, and content output during this period Foster a high performance culture of ownership, collaboration, and creative excellence across all team. 4. Cross-Functional Collaboration Serve as the primary internal liaison between Marketing, Sales, Product, and Operations Interface with the Performance Marketing & Website Consultant to ensure internal team execution is aligned with advisory direction Work closely with the Marketing Operations Manager to ensure workflow, task intake, and campaign coordination runs at 1,500+ tasks/month throughput Partner with the Business Intelligence team to build data visibility and performance dashboards across all marketing channels 5. Campaign & Channel Oversight Support and oversee campaign execution across all channels: paid social, paid search, SEO, email/CRM, content, PR, and social media Ensure all channel leads are delivering against KPIs, with clear targets, tracking, and reporting in place Manage high-visibility campaigns and launches including property launches, brand campaigns, and developer partnerships Maintain editorial calendar governance across all content channels 6. Brand & Communications Stewardship Uphold brand identity standards across all touchpoints such as digital, print, video, and social Manage corporate communications, press activity, and reputation management in collaboration with the PR Strategist Oversee content strategy across social, web, and owned channels — ensuring consistency, quality, and brand voice alignment Experience & Background 8–12 years in marketing, with at least 3 to 4 years in a senior management role overseeing multi-disciplinary teams Demonstrated experience building marketing departments or functions from an operational standpoint and not just campaign execution Real estate, property, or high-growth B2C / B2B2C industry background strongly preferred Track record of hiring, developing, and managing teams of 15+ across multiple marketing specialisms Skills & Competencies Strong operational and project management skills and be able to hold structure across complex, multi-stream environments Deep familiarity with marketing operations tooling: project management, CRM, marketing automation and analytics platforms Solid working knowledge across all key channels: performance marketing, SEO/content, social, email/CRM, PR, creative production Experience designing SOPs, briefing templates, and governance frameworks for marketing teams Data-literate: comfortable reading dashboards, defining KPIs, and working alongside analytics leads Excellent communicator with the abilitiy to interface fluently with C-suite, external consultants, agency partners, and creative teams Leadership Qualities Hands-on, execution-focused leader and not a purely strategic thinker Calm under pressure; experienced managing teams through hiring cycles, team transitions, and maternity/leave coverage High ownership mentality with a willingness to roll up sleeves while also delegating effectively Builder mindset: energised by creating structure in ambiguous, fast-moving environments This is a fully onsite role based at our Dubai office Opportunities for career growth and advancement within the organization Dynamic and collaborative work environment Contribution to managing and optimizing Dubai's dynamic real estate market

Responsibilities

The Head of Marketing & Communications will own and lead the full marketing function at an operational level, translating strategy into day-to-day execution across Brand, Demand Generation, Creative, Product Marketing, Analytics, and Partnerships. Key duties include owning daily operational leadership, designing marketing operating systems, leading talent acquisition, and overseeing cross-functional collaboration and campaign execution.