Job Title: Head of Marketing & Communications
Reporting to: Commercial Director
Location: Worcestershire County Cricket Club, New Road, Worcester, WR2 4QQ
Contract term: Full time, permanent
Background:
Worcestershire County Cricket Club is one of the 18 major county cricket clubs which make up the England and Wales Cricket Board. We play to the highest level of professional cricket with a history stretching back over 155 years.
Our vision is to become Worcestershire’s premier destination for live sports, entertainment & hospitality, whilst providing great experiences for everyone who comes to New Road.
We are passionate about our people and strive to make our working environment a welcoming and enthusiastic one, fuelling ambition with opportunities and support to help our people achieve their personal and professional goals.
Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness, resonate across everything we do at the Club and define our culture and behaviours.
Purpose of the Role:
As the club continues to expand its portfolio of sponsors and partners, we are committed to enhancing our fan engagement, membership experience, and overall brand presence. To achieve these goals, we are seeking a driven and experienced Head of Marketing & Communications to join our team.
The Head of Marketing & Communications will play a crucial role in managing the day-to-day marketing activities of the club, focusing on both cricket products and venue marketing. This role requires a strategic thinker with a hands-on approach to deliver engaging fan experiences, oversee social media content, and ensure a seamless customer journey for our members and ticket holders.
Key Duties and Responsibilities:

Day-to-Day Marketing Management:

• Develop and implement marketing plans for cricket products and venue marketing.
• Coordinate with various departments to ensure cohesive and effective marketing campaigns.
• Monitor and analyse market trends to identify opportunities for growth and improvement.
• Develop and execute a advertising plan
• Develop and execute an email marketing plan
• Protect, enhance, and further develop the brand in line with the Club’s vision and values.

Matchday Fan Engagement:

• Plan and deliver fan engagement activities during matchdays alongside the Partnerships & Events Manager.
• Create memorable experiences for fans, enhancing their connection with the club.
• Collaborate with other departments to ensure smooth execution of fan engagement initiatives.

Social Media, Communications and Content Oversight:

• Oversee the club’s social media channels and website ensuring consistent and high-quality content.
• Line manage the Digital Communications Executives, and Media Officer providing guidance and support.
• Develop and execute social media strategies to increase engagement and follower growth.

Membership & Ticketing collaboration:

• Work closely with the Membership & Ticketing department to enhance the customer journey, while implementing strategies to increase membership and ticket sales.

Data Management:

• Utilise data analytics to inform marketing strategies and decision-making processes.

Ensure accurate collection, analysis, and reporting of marketing data.

• Develop data-driven insights to improve fan engagement, membership retention, and overall marketing effectiveness.

Other responsibilities:

We expect our people to demonstrate and promote our values at all times to ensure Worcestershire County Cricket Club’s brand is always held in the highest regard both internally and in public. It is expected that you will:

• Be proactive in promoting inclusiveness across the club and reporting any discrimination that you witness.
• Be committed to safeguarding and promoting the welfare of children, young people and adults at risk that visit the Club.
• Promote a positive environment that is welcoming, friendly and supportive.
• Foster a culture of togetherness and commit to contributing to a strong team ethic.

The nature of our work and the size of our team here at Worcestershire County Cricket Club requires everyone to be flexible, motivated and an excellent team player.
This Job Description is not an exhaustive list of tasks but represents the key duties and responsibilities required by the role. You may be required to take on such reasonable additional or other responsibilities and tasks as we need from time to time.
The closing date for applications is Friday 5th September 2025.
Worcestershire County Cricket Club recognises the positive value of diversity, promotes equality and challenges discrimination. We welcome and encourage job applications from people of all backgrounds.
The Club is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

REQUIREMENTS

You will have:

• Proven experience in a marketing role, preferably within the sports or entertainment industry.
• Strong leadership skills with the ability to manage and motivate a team.
• Excellent communication and interpersonal skills.
• Proficiency in social media platforms and digital marketing tools.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with a passion for delivering exceptional fan experiences.
• Flexibility is key due to the nature of the business and the varied hours of work that come with it.