POSITION SUMMARY

The Head of Marketing is responsible for leading the overall marketing strategy, brand positioning, and communications for the organization. This role oversees the marketing team, manages multi-channel campaigns, and ensures alignment of marketing initiatives with company-wide business goals. You will work closely with executive leadership, sales, and operations to drive growth, strengthen customer relationships, and enhance brand recognition.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
• 7–10 years of progressive marketing experience, including leadership roles.
• Strong knowledge of digital marketing, branding, and campaign execution.
• Excellent communication, leadership, and project management skills.
• Experience in B2B or manufacturing/industrial sectors (preferred).

• Strategic Leadership
• Develop and implement a comprehensive marketing strategy that supports corporate objectives and sales growth.
• Define key performance metrics (KPIs) to measure the effectiveness of campaigns and programs.
• Provide leadership and mentorship to the marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Brand & Communications
• Ensure consistency of brand messaging across all platforms (digital, print, events, media).
• Oversee content creation, public relations, and media engagement to maintain a strong market presence.
• Manage the company’s digital presence, including website, SEO/SEM, social media, and email campaigns.
• Market & Customer Insight
• Conduct market research and competitor analysis to identify trends, opportunities, and risks.
• Translate customer needs and industry insights into actionable marketing initiatives.
• Partner with sales teams to generate leads, strengthen customer engagement, and support the sales funnel.
• Campaign & Event Management
• Plan, budget, and execute multi-channel marketing campaigns that drive awareness and revenue.
• Lead planning and promotion for trade shows, open houses, community events, and sponsorship opportunities.
• Manage relationships with vendors, agencies, and external partners.
• Budget & Reporting
• Develop and oversee the annual marketing budget.
• Track ROI on campaigns and provide regular reports to executive leadership.
• Ensure all marketing initiatives deliver measurable impact and align with business objectives.