OBJECT OF JOB

• Lead and manage marketing, design and communications and implement a marketing strategy across digital, social, journalistic, broadcast and print channels.
• Achieve student application targets for 16-18 Study Programme, adult courses and Higher Education programmes.
• Provide marketing interventions and solutions extending work with employers including Apprenticeships and supporting the achievement of commercial cost targets.
• Work closely with the WEX, Careers and Employability Manager to support achievement of work experience and employability targets.
• Lead and develop the college’s website and digital marketing strategy.
• Plan and monitor marketing budgets, achieving value for money and efficiencies through robust procurement and financial reporting.

EDUCATIONAL ATTAINMENTS OR ACADEMIC/ PROFESSIONAL QUALIFICATIONS:

• A degree in Marketing or another relevant subject.
• Preferably holding (or willing to work towards) a professional marketing qualification such as the CIM, CAM, or IDM Diploma, or a Social Media qualification.

ESSENTIAL WORK EXPERIENCE:

• Management experience in a marketing environment, preferably in Further/Higher Education.
• Experience in B2B marketing, PR, event management, and dealing with media, advertisers, and suppliers.
• Team management experience.

ESSENTIAL OR SPECIFIC SKILLS/COMPETENCIES OR APTITUDES:

• Strong digital marketing and social media expertise.
• Knowledge of website analytics and content management systems.
• Excellent communication and creative writing skills.
• Awareness of equal opportunities, Safeguarding, and Prevent.
• A valid driving license is preferable but not essential.
• Availability for occasional evening and weekend work.

MANAGEMENT RESPONSIBILITIES

• Develop an analytical approach to assessing the local market and competition, whilst being aware of and anticipating changes in the market to put the college at the forefront of vocational education and training.
• Plan and implement the marketing strategy as agreed by the Executive.
• Lead the Marketing Team on a day-to-day basis ensuring the smooth running of the marketing operation within the college.
• Line manages the marketing team.
• Manage the administration of the marketing budget in accordance with the College’s Financial Regulations
• Undertake additional duties at enrolment times as required, including evening work.
• Carry out such other related duties as may be required by the Executive Director