Head of Marketing at Fincent

Hyderabad, Telangana, India -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

0.0

Posted On

07 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Digital Marketing, Content Strategy, SEO, SEM, Email Marketing, Social Media, Brand Positioning, Demand Generation, Growth Marketing, Leadership, Communication, Strategic Planning, Data Analysis, Marketing Automation, CRM

Industry

Financial Services

Description

Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform – banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more. Job Overview: We are seeking an accomplished Head of Marketing with a proven track record in the SMB SaaS space targeting the US market. The ideal candidate will have 15+ years of experience in developing and executing end-to-end marketing programs to drive growth, establish brand identity, and generate demand. This is a leadership role and requires a strategic thinker who can deliver impactful results. Key Responsibilities: Develop and implement a comprehensive marketing strategy to support business growth in the US SMB SaaS market. Plan, execute, and optimize end-to-end marketing programs, including digital marketing, content strategy, SEO/SEM, email marketing, events and social media campaigns. Oversee brand positioning, messaging, and go-to-market strategies to drive awareness and engagement. Lead the creation of compelling content and collateral to support sales efforts and nurture leads through the funnel. Collaborate with sales and product teams to align marketing efforts with business objectives. Manage the marketing budget and allocate resources effectively to maximize ROI. Analyze performance metrics and KPIs to measure campaign effectiveness and inform future strategies. Build and lead a high-performing marketing team, providing mentorship and professional development. Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and threats. Requirements: 15+ years of experience in marketing, with a strong focus on SaaS solutions for SMBs in the US market. Proven expertise in running successful end-to-end marketing programs and campaigns. Strong understanding of digital marketing, demand generation, and growth marketing techniques. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms. Excellent leadership, communication, and strategic planning skills. Data-driven mindset with the ability to analyze metrics and make informed decisions. Bachelor's or Master's degree in Marketing, Business, or a related field. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. Why Join Fincent? Opportunity to shape and lead the marketing strategy of a rapidly growing SaaS company. Collaborative and innovative work culture. Competitive compensation and benefits package. Professional growth and leadership development opportunities

Responsibilities

Develop and implement a comprehensive marketing strategy to support business growth in the US SMB SaaS market. Oversee brand positioning, messaging, and go-to-market strategies to drive awareness and engagement.