HEAD OF MARKETING, FLEXIPAY

We are looking for a Head of Marketing in our FlexiPay team.
The FlexiPay team develop and grow new short-term lending products for small businesses in the UK. The team has a clear mandate to act as a start-up organisation within the broader Funding Circle organisation in order to rapidly launch and scale new product ideas.

As the Head of FlexiPay Marketing you will support the business through a rapid scale-up and beyond. Responsible for the GoTo-Market strategy, working closely with the Flexipay and the Marketing team, driving new users through acquisition and continued usage, and growing brand awareness.

• Build and deliver a comprehensive growth plan to deliver our strategic pillar of being number one in new products within the SME sector
• Talking to our target customers, develop and execute ideas to drive user acquisition, adoption and retention. Understand the target customer, work with the Product, Marketing and Sales teams to develop the proposition, messaging, pricing, UX, and nurture user journeys to improve end-to-end conversion and activation rates
• Collaborate closely with the Marketing team to develop a holistic marketing strategy covering marketing channels and touch points such as digital, email, social, partner marketing, content marketing strategy
• Work closely with the Product team to unlock value across the product lifecycle, using data and customer insights to drive distinctive, well-crafted product marketing content, messaging and communications
• Collaborate with cross-functional teams (engineering, product, design, marketing) to implement features that our customers find compelling
• Own and manage your own growth initiatives, reporting progress to the team regularly; Unlock new opportunities for growth through rapid testing of new channels, segments and campaigns
• Working with the Head of Digital, drive our organic search growth strategy including managing an external copywriter and SEO agency
• Work closely with CRM to develop an ongoing lifecycle communications strategy to encourage activation and usage of our products amongst our existing book of customers in line with company targets
• Develop proper tracking for growth KPIs and ROI and continuously monitor and report progress against them
• Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day