FundamentalVR is a healthcare technology company with a mission to facilitate MedTech adoption at scale through immersive tech. We partner with medical device organizations, pharmaceutical companies, and healthcare systems that use our platform, Fundamental Surgery, to facilitate remote and immersive medical training within a virtual reality (VR) environment. The highly acclaimed platform has received numerous awards for its innovation and unparalleled contribution to the MedTech space.
Our partners, some of the leading global MedTech companies, have reported accelerated product adoption and roll-out globally. This has improved patient care while reducing the costs of onboarding internal teams and healthcare professionals, delivering a strong ROI.

ABOUT THE ROLE

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing programs and initiatives. You will design, implement and monitor effective marketing strategies that align with our business goals.
Our ideal candidate has a strong marketing background with experience managing end-to-end strategies and campaigns across various marketing disciplines in top global MedTech companies. Start-up experience is a plus.
The VP of Marketing will report directly to our CEO and will oversee the developing internal Marketing team. To be successful in this role, you should be highly professional, have direct experience of Life Sciences/Medical devices markets as well as software marketing techniques. You should also play a significant role shaping the company’s strategic planning.
Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

WHAT YOU WILL DO

• Marketing Strategy: Develop and implement a comprehensive marketing strategy to increase brand awareness, market penetration, and revenue growth, and align with core strategic pillars of the business.
• Brand Management: Oversee brand development and positioning, ensuring consistent messaging across all channels and touchpoints.
• Team Leadership: Recruit and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Lead Generation: Build customer lead pipeline working hand-in-hand with sales to develop and drive value from MQL and SQLs.
• Digital Strategy: Responsible for developing and executing the overall digital marketing strategy, overseeing all digital marketing initiatives, and driving online brand presence and customer engagement across various digital channels Including the company website, Social Media (with focus on LinkedIn), Paid Opportunities (e.g. LinkedIn Ads, Google Ads) and SEO.
• KOL Relationships: Build and maintain relationships with market Key Opinion Leaders.
• Events: Provide guidance and ideas to organize effective marketing events
• Media: Build relationships with media and stakeholders through creative PR strategies.
• Market Intelligence: Conduct market analysis to understand customer needs, competitive landscape, and industry trends, and use insights to identify challenges and opportunities for growth.
• Product Road Map: Build and own the marketing product road map.
• Marketing Metrics & Reporting: Track and analyze all marketing activities through a comprehensive dashboard, providing insightful reports and presentations on key marketing metrics to support data-driven decision-making for the CEO.
• Budget: Design and track the Marketing department’s budget.