WHO ARE WE?

The Farmers’ Union of Wales / Undeb Amaethwyr Cymru is the independent voice for Wales’ family farms. The FUW Group has the vision of “thriving, sustainable, family farms in Wales”. From lobbying government on behalf of Welsh farmers and providing them with local membership services, to being the largest agricultural specialised insurance broker in Wales, our 120 staff operate from 13 permanent locations across Wales and at annual agricultural shows including the Royal Welsh.

ESSENTIAL EXPERIENCE:

• Minimum 5 years’ experience in a senior marketing role
• Proven experience in delivering marketing campaigns: Ability to plan, execute, and monitor marketing campaigns within deadlines and budget constraints. Experience of delivering commercial targets
• Strong communication skills: Ability to clearly convey marketing messages both verbally and in writing, tailoring content to different audiences
• Analytical skills: Understanding data and metrics to measure marketing campaign performance and make informed decisions
• Digital marketing proficiency: Familiarity with key digital marketing channels including website development, email marketing, SEO, and PPC
• Event management: Ability to plan, execute, and monitor marketing campaigns within deadlines and budget constraints. Expectation of travel and attendance at key events throughout the year.
• Brand management / Creative skills: Proficiency in using Adobe Creative Suite with the ability to write compelling copy, designing graphics and producing video content. Generating innovative ideas for marketing campaigns that resonate with target audiences
• Leadership skills: Experience of briefing and managing marketing teams, agencies, web developers and other external contractors

Please refer the Job description for details