DESCRIPTION

We’re looking for a Head of Marketing to lead the strategy and execution of our marketing efforts, while being unafraid to get stuck into the day-to-day. This is a hands-on role, combining leadership, creativity, and operational rigour. You will be responsible for growing GEEIQ’s brand presence, driving awareness, and generating demand in a fast-moving, complex landscape.
This position will work cross-functionally across all departments at GEEIQ, while managing a growing marketing function of two direct reports and several external agencies.

SKILLS, KNOWLEDGE AND EXPERTISE

Proven experience in a senior marketing role within a SaaS business.

• Advanced knowledge of HubSpot is essential.
• Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team.
• Exceptional project management and multi-tasking skills.
• A “roll-up-your-sleeves” attitude and comfortable doing the work as much as leading the strategy.
• Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies.
• Product Marketing experience is highly desirable

• Familiarity with the UGC landscape and B2C marketing funnels is a strong plus.

• • Comfortable in a dynamic, in-office environment, where priorities shift and collaboration is key.

KEY RESPONSIBILITIES

• Own the marketing strategy and execution across brand, demand generation, events, product marketing, and content.
• Lead and mentor a small but talented Marketing team, adapting your leadership style to different personalities and skill sets.
• Partner with the Sales team, with direct responsibility for enabling the team to deliver against their revenue targets
• Remain hands-on, writing copy, building HubSpot workflows and email campaigns, designing decks or landing pages, and maintaining our campaign infrastructure.
• Manage external agency relationships (e.g., UpDesigners) to scale design and creative output.
• Develop and execute product marketing strategies that clearly articulate our value proposition and drive feature adoption across our SaaS platform.
• Oversee event strategy and execution, including private events and collaborations with the UK Department of Business and Trade to maximise exposure at industry events like SXSW.
• Strengthen and manage press and partner relationships, ensuring GEEIQ remains top of mind in the virtual worlds ecosystem.
• Understand and apply marketing principles from both B2B SaaS and B2C funnel strategies, especially in the context of gaming and user-generated content (UGC).
• Ensure operational excellence, managing budgets, measuring impact, and maintaining accurate data and processes in HubSpot.

Proven experience in a senior marketing role within a SaaS business.

• Advanced knowledge of HubSpot is essential.
• Strong people leadership and mentorship experience, with the ability to tailor your approach to the needs of the team.
• Exceptional project management and multi-tasking skills.
• A “roll-up-your-sleeves” attitude and comfortable doing the work as much as leading the strategy.
• Experience with event management (proprietary and 3rd party) and working with external stakeholders and agencies.
• Product Marketing experience is highly desirable
• Familiarity with the UGC landscape and B2C marketing funnels is a strong plus