ABOUT US:

General Medicine is a fast-growing healthcare technology startup on a mission to transform how consumers discover, purchase, and engage with healthcare products. We’re building a consumer-facing healthcare experience that is as intuitive, delightful, and premium-feeling as the very best luxury retail brands — but focused on giving people access to the best care in the world. We’re passionate about design, thoughtful branding, and providing an unparalleled customer experience.

THE OPPORTUNITY:

We’re looking for a Director of Marketing to define and execute a brand and growth strategy that will set us apart in the healthcare landscape. While healthcare experience is not required, having a sharp aesthetic sensibility, excellent taste, and a track record of building visually stunning, emotionally resonant campaigns is essential. This role is for a creative marketing leader who can craft a unique brand voice, drive impactful storytelling, and connect deeply with consumers — while rolling up their sleeves to execute in a resource-constrained environment.

What You’ll Do:

• Brand Vision & Strategy: Define and articulate a clear, inspiring brand narrative that conveys trust, elegance, and innovation. Translate that vision into campaigns and content that reflect world-class taste and quality.
• Creative Leadership: Develop a brand aesthetic and marketing collateral that could be mistaken for the highest-end luxury brands. Manage the creative process end-to-end—from concept to production—ensuring every asset meets exacting standards.
• Integrated Campaigns: Own the full marketing funnel. Develop compelling campaigns across various channels—paid ads, social media, influencer partnerships, email marketing, content marketing, and experiential activations—to drive awareness, engagement, and conversion.
• Growth & Optimization: Experiment relentlessly with messaging, creative formats, and targeting strategies. Use data to inform decisions, refine campaigns, and scale successes efficiently.
• Team Building & Collaboration: Initially, you’ll work hands-on and independently, but as we grow, you will recruit, mentor, and manage a lean team of high-performing marketers and collaborate closely with design, product, and operations.

QUALIFICATIONS:

• 7+ years in marketing, with a track record of building or scaling brands known for design excellence.
• Proven success in storytelling, brand positioning, and multi-channel execution.
• Strong communication, leadership, and collaboration skills.
• Healthcare experience is not required—passion for consumer experiences is.

• Brand Vision & Strategy: Define and articulate a clear, inspiring brand narrative that conveys trust, elegance, and innovation. Translate that vision into campaigns and content that reflect world-class taste and quality.
• Creative Leadership: Develop a brand aesthetic and marketing collateral that could be mistaken for the highest-end luxury brands. Manage the creative process end-to-end—from concept to production—ensuring every asset meets exacting standards.
• Integrated Campaigns: Own the full marketing funnel. Develop compelling campaigns across various channels—paid ads, social media, influencer partnerships, email marketing, content marketing, and experiential activations—to drive awareness, engagement, and conversion.
• Growth & Optimization: Experiment relentlessly with messaging, creative formats, and targeting strategies. Use data to inform decisions, refine campaigns, and scale successes efficiently.
• Team Building & Collaboration: Initially, you’ll work hands-on and independently, but as we grow, you will recruit, mentor, and manage a lean team of high-performing marketers and collaborate closely with design, product, and operations