Head of Marketing at Good Tuesday

Zelah, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

11 May, 26

Salary

0.0

Posted On

10 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Ecommerce, Performance Marketing, Customer Lifecycle, CRM, Email Marketing, Campaign Management, Public Relations, Partnerships, Community Growth, Data Analysis, Team Leadership, Budget Management, Brand Development, Customer Engagement, Creative Problem Solving

Industry

Graphic Design

Description

About Good Tuesday Good Tuesday is a design-led stationery brand and a certified B Corp. We create beautiful tools to help people plan their time with purpose. We believe good planning creates space for what really matters. We have all the makings of an iconic brand - impactful products, a loyal community, and a strong sense of purpose. We're growing fast, and we’re looking for curious, kind, and capable people who want to help grow a company that uses business as a force for good - and have fun doing it. The Role Good Tuesday is seeking a senior Head of Marketing to guide the next phase of our commercial and ecommerce growth. You’ll bring proven experience scaling a design-led, lifestyle, multi-channel brand with ecommerce at its core and a clear understanding of how to translate brand strength into sustainable, profitable growth. This is a newly created leadership role with the opportunity to build and lead the Marketing function, shaping how we approach growth, performance and customer engagement as the business scales. You’ll bring a commercially grounded mindset suited to a bootstrapped, independently owned organisation, and take responsibility for delivering meaningful, measurable results across channels. Alongside growth, you’ll play an active role in upholding our B Corp commitments, ensuring marketing decisions reflect our values, support responsible growth, and consider their wider impact on people, partners and the planet. You’ll also contribute to building a positive, inclusive and supportive working culture, leading with clarity, kindness and integrity. You’ll work closely with trusted external partners and agencies, building strong relationships and ensuring high standards across all marketing activity. You’ve played a pivotal role in growing ecommerce brands before, and you know how to balance creativity with commercial discipline, data with intuition, and ambition with focus. What You’ll Lead You’ll lead the Marketing function end-to-end, with responsibility for: Marketing and ecommerce strategy and ongoing optimisation Performance marketing, acquisition and retention Customer lifecycle, CRM and email marketing Campaigns, launches and go-to-market planning PR, partnerships and community growth Management of external agencies and specialist partners Marketing insight, reporting and forecasting Budget ownership and contribution to overall business performance This role requires an entrepreneurial mindset. You’re energised by building clarity, structure, and process where they don’t yet exist (in a business that heavily values processes and systems). You’re confident leading people and partners, and you thrive in environments where ambition is high, pace is fast, and the path is shaped by you. You’ll Thrive Here If You… Love a challenge and enjoy figuring things out. Are customer‑obsessed and think holistically about the customer journey. Are both strategic and hands‑on - able to set a vision and execute it. Have a commercial mindset and care about business impact, not just marketing metrics. Are a natural leader who can build, inspire, and develop a team. Are adaptable, proactive, and comfortable with change. Our Values 1. Customer First We exist for our customers. We listen deeply, design meaningfully, and act fast to serve their needs. 2. Caring We lead with empathy - treating our team, customers, and partners with kindness and respect. 3. Raise the Bar We strive for better — in quality, creativity, and how we show up every day. 4. Honest & Accountable We communicate clearly, take responsibility, and build trust through our actions. 5. Purposeful We act with intention, focus on what matters, and build systems that last. If this sounds like you… You’re a team player. You’re humble, honest, and straightforward. You’re kindhearted, approachable, and accessible. You’re hands‑on and willing to get stuck in. You solve problems with creativity and resilience. You’re flexible and entrepreneurial. You’re an insatiable learner. You care deeply about our planet and our community. You love working in a creative environment and bring a sense of humour to your work. Culture When you join our team, you will become an integral member of our community. We place equal value on every team member, fostering a culture centred around kindness and collaboration. Maintaining the smooth operation of our organisation is a collective effort. Everyone, no matter what position, is always ready to pitch in, even the directors help with packing orders when needed. We are looking for people who share this adaptable 'can-do' mindset and thrive in an environment where change is embraced. What We Offer We are offering a full time permanent contract, based at Lanteague Studios, Zelah, Cornwall. A competitive salary. Flexible work hours (core studio hours between 10am and 3pm) 23 days holiday plus 8 bank holidays - 31 days total (with additional days with years of service) Generous product allowance and discounts NEST pension scheme Ongoing Training and Development Healthy Workplace pledge with annual health checks Ride Share scheme Cycle to work scheme Monthly personal budget to spend at one of the Cafes on site Eye care vouchers Weekly Team Lunch Regular team socials Paid volunteering And more… Our Commitment to Equality Good Tuesday is an equal opportunity employer. We believe diverse teams build better businesses, and we are committed to creating an inclusive, equitable, and supportive workplace where everyone feels valued. We welcome applicants from all backgrounds and experiences and are actively working to remove barriers in our recruitment and employment practices. Closing date for applications: We are reviewing applications on a rolling basis and will keep this role open until we find the right person. Early applications are encouraged. Interviews Interviews will take place on a rolling basis as applications are reviewed. Please note - Good Tuesday plans to move premises later in 2026 to the Indian Queens area.

Responsibilities

You will lead the Marketing function end-to-end, focusing on marketing and ecommerce strategy, performance marketing, and customer engagement. You will also manage external agencies and ensure high standards across all marketing activities.