ABOUT US

Handepay, part of the PayPoint Group, are a leading player in the payments industry because we have a remarkable proposition that is unrivalled and when you combine this with our core values of transparency, honesty and integrity, it is clear to see why our Trust Pilot reviews are the best in the industry.
Our employees speak highly of us because we believe that every customer and every employee counts. We treat you as an individual and make sure you are fully supported to achieve your goals.

THE ROLE

Reporting to the Chief Marketing and Corporate Affairs Officer, the Head of Handepay Marketing will lead a small team in the creation and execution of the company’s marketing & PR plans for SMEs across all channels, driving leads and revenue growth for the Handepay cards business.

THE RESPONSIBILITIES

• Lead the strategy and execution of the company’s marketing & PR plan for Handepay that positions the business as the leading brand in the sector to help SME businesses grow and drives leads and sales growth
• Act as the ‘go to’ for the Manging Director, Card Services, developing the marketing strategy and executing marketing plans that support the strategic and operational plans for the business as well as driving sales via multiple channels
• Own lead generation into Handepay sales teams, using data, customer profiling and AI tools to deliver growth in new customers across appropriate channels
• Lead and execute social media and content marketing strategies for SMEs, including blog posts, articles, white papers, and infographics
• Support development and management of the Handepay websites
• Manage the performance of the team, coaching and developing them and building capabilities aligned to business strategy
• Provide regular and consistent reporting of marketing activity and results in order to measure effectiveness and ensure that company activity is in line with envisaged strategic direction.
• Brand ownership, ensure brands are expressed in a consistent way internally across all touchpoints
• Lead and execute PR strategy with day-to-day ownership of overall PR and communications for the SME audiences
• Manage relationship with external agencies/suppliers
• Strategically plan annual budget against business objectives.
• Work alongside relevant business partners and Finance team to ensure correct tracking and accountability across all marketing budgets. Manage the marketing team to deliver detail, planning and reconciliation across their budget areas.