Head of Marketing (Healthcare B2B & B2C) at medneo Diagnostics UK Ltd

, , United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

14 Mar, 26

Salary

70000.0

Posted On

14 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Healthcare Marketing, Brand Strategy, SEO, PPC, CRM, Analytics, Content Creation, Stakeholder Management, Digital Marketing, Integrated Campaigns, Patient Acquisition, NHS Procurement, Commercial Acumen, Data-Driven Decision Making, Performance Metrics, Team Leadership

Industry

Hospitals and Health Care

Description

Head of Marketing (Healthcare B2B & B2C) Application Deadline: 19 December 2025 Department: Corporate Employment Type: Permanent - Full Time Location: Remote Compensation: £60,000 - £70,000 / year Description We’re searching for a fearless, ambitious, high-performing marketing leader who thrives in a fast-growth, high-expectation environment. Someone who is energetic, commercially sharp, and unafraid to make bold decisions that accelerate performance. This is not a static corporate role. It suits a nimble, entrepreneurial Senior Marketing Manager / Head of Marketing who can build a function from the ground up, operate with pace, and deliver across the entire marketing spectrum. from strategic planning to hands-on execution. You will bring deep healthcare marketing experience, ideally within healthcare, diagnostics or clinical services, combined with an understanding of NHS procurement/tendering, patient acquisition, and healthcare B2B relationship dynamics. You must be equally comfortable shaping brand strategy, running SEO/PPC campaigns, managing CRM and analytics, commissioning offline advertising, writing compelling content, and influencing senior stakeholders internally and externally. If you’re bold, innovative, commercially minded, data-driven, and ready to build and lead a modern marketing engine for an ambitious healthcare provider, this is the opportunity to own that journey. The purpose of the role... To establish, scale and lead the marketing function for medneo UK, driving brand growth, commercial impact, patient acquisition, and market visibility across both B2B (NHS/private healthcare partners) and B2C (patient audiences). This role will: Build the entire marketing foundation, infrastructure and strategy Deliver integrated campaigns that drive measurable results Manage agencies and suppliers to high performance Represent marketing at senior level, influencing business direction Support the UK growth plan including new service lines, mobile diagnostics expansion, and tender-related positioning What's in it for you... Salary: up to £70,000 Remote working Time to Recharge: 25 days holiday + bank holidays + up to 3 extra for long service Private Medical Insurance (Bupa) – includes pre-existing conditions Add-On Family Health Options and Life Assurance x5 Dedicated Wellbeing Tools Career Growth: Paid CPD, structured development, internal promotions 24/7 GP Access + Mental Health First Aiders True Team Culture – You’re supported, heard, and never just a number Plus: Blue Light Card, gym discounts, cycle to work, cashback plans, Tastecard, Denplan, tech vouchers & more Discount for friends & family MRI scans in the London centre Inclusive, values-led culture that celebrates you What you'll be doing... Strategic Leadership & Growth Define and deliver a bold, commercially aligned marketing strategy supporting business growth across B2B, B2C and NHS customer groups. Ensure medneo UK is positioned strongly within the diagnostic imaging, mobile MRI/CT and clinical services sector, including tender-related messaging and competitive differentiation. Build the frameworks, processes, performance dashboards and success metrics required for a high-performing marketing function. Brand, Positioning & Innovation Own the medneo UK brand direction, ensuring it is innovative, consistent and distinctive across all channels. Lead brand development projects, tone-of-voice evolution, brand architecture, service proposition messaging and competitive positioning. Drive innovation in content, creative, digital and offline channels to accelerate reach and engagement. Integrated Campaign Delivery (Full Marketing Spectrum) Digital Lead SEO strategy, technical optimisation and content structure. Run PPC/SEM campaigns (Google, paid social, remarketing) to generate leads and patient demand. Oversee digital analytics, funnel performance, attribution modelling and CRO. Manage marketing automation, CRM campaigns and email strategies. Content Create and oversee high-quality content: case studies, thought leadership, clinical narratives, sales collateral, proposal decks and tender-support material. Social Build a strong presence across LinkedIn, X, Instagram and specialist healthcare communities. Offline Plan and deliver print advertising, outdoor media, direct mail, and trade publication placements. Lead exhibition and event strategy (healthcare conferences, trade shows, NHS engagement events). B2B & B2C Growth Accountability B2B (NHS, private healthcare partners, insurers, clinics) Drive campaigns that support tender positioning, partnership visibility, commercial bids and stakeholder influence. Build targeted segmentation strategies for healthcare decision makers. B2C (patients, referrers, GPs) Deliver integrated patient-acquisition campaigns for the Central London clinic. Optimise local SEO, referral pathways and appointment conversion. Stakeholder & Agency Management Manage creative, digital, PR, media-buying and SEO/PPC agencies with accountability for performance and ROI. Partner closely with the CEO, Commercial Director, Operations Director and clinical stakeholders to ensure alignment and impact. Communicate marketing performance with clarity to the UK leadership and wider organisation. Performance, Reporting & Budget Ownership Own the marketing budget; allocate spend with a commercial, ROI-led mindset. Build dashboards for funnel metrics, campaign results, revenue attribution, patient acquisition and B2B lead quality. Use Google Analytics, CRM insights, tracking tools and robust reporting methodologies to drive decisions. Future Team Leadership As the organisation grows, build and lead an internal marketing team with clear capability development, mentoring and performance culture. About you... Essential Senior-level marketing background within healthcare, ideally diagnostics, imaging, medical technology, or clinical services. Proven success in high-pressure, high-growth environments with bold decision making and entrepreneurial delivery. Strong experience across SEO, PPC, CRM, analytics, content, brand, offline media, integrated campaigns. Ability to operate both strategically and hands-on with equal confidence. Demonstrable experience supporting NHS B2B relationships, healthcare tenders, or procurement environments. Strong multi-channel understanding (digital, PR, social, events, offline). Excellent stakeholder management at senior level, with the ability to challenge and influence. High commercial acumen and data-driven mindset. Desirable Experience in mobile healthcare services, diagnostic imaging or outsourced clinical service providers. Understanding of UK healthcare policy, patient pathways or NHS commissioning. Experience leading agencies or building internal marketing teams. Are you... Ambitious, fearless and energised by high expectations. Nimble, adaptable and thrives under pressure. Hands-on, roll-up-your-sleeves delivery mindset. Bold, creative thinker with strong commercial instincts. Completer-finisher with extraordinary attention to detail. Highly collaborative but confident driving a direction of travel. Motivated by innovation and doing things differently.

Responsibilities

Establish and lead the marketing function for medneo UK, focusing on brand growth and market visibility across B2B and B2C sectors. Deliver integrated campaigns and manage agencies to drive measurable results and support the UK growth plan.