ABOUT SWIFTSTART:

Swiftstart is a leading Amazon growth marketing agency helping brands scale through data-driven strategies, creative storytelling, and performance marketing. We work with fast-growing consumer product brands to expand their reach and maximize growth on Amazon and beyond. As we continue to grow, we’re looking for a Head of Marketing who can position Swiftstart as the go-to authority in Amazon brand growth and create a powerful inbound pipeline of qualified leads.

JOB DESCRIPTION:

The Head of Marketing will be responsible for building and executing Swiftstart’s marketing strategy with a focus on organic growth, authority building, and lead generation. This role blends strategy and execution, you’ll be a thought leader, a content creator, and a growth driver. You’ll own Swiftstart’s voice across social events, partnerships, and direct lead generation initiatives.

QUALIFICATION REQUIREMENTS:

• 6+ years in B2B marketing, with proven success in agency or eCommerce SaaS/CPG services.
• Strong track record of driving inbound lead generation through organic channels.
• Confident content creator (comfortable on video, writing posts, and speaking at events).
• Deep knowledge of LinkedIn, TikTok, YouTube, and IG growth mechanics.
• Experience booking and managing thought leadership opportunities (podcasts, webinars, speaking gigs).
• Exceptional project management skills with the ability to handle multiple initiatives simultaneously.
• Creative storyteller with strong copywriting and communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

PREFERRED QUALIFICATIONS:

• Experience marketing for Amazon service providers or eCommerce agencies.
• Existing network of connections with podcasters, influencers, and event organizers in the retail/eCommerce space.
• Hands-on experience with HubSpot, LinkedIn Ads, or email marketing automation tools.

• Content & Organic Social:
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• Own Swiftstart’s organic social media presence across LinkedIn, TikTok, Instagram, YouTube, and X.

• Create and post authentic, self-made content (thought leadership, case studies, client wins, industry insights) to position Swiftstart as an authority.
• Develop a social content calendar and manage consistency, quality, and analytics.
• Partnerships & Authority Building:
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• Identify, negotiate, and manage partnerships with key authority voices and influencers in eCommerce, retail, and CPG.

• Book the CEO and CRO on top industry podcasts, webinars, and events to expand reach and drive qualified leads.
• Scout opportunities for sponsorships (events, summits, newsletters, podcasts) that elevate brand visibility.
• Lead Generation Systems:
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• Build and execute a scalable Webinar & VSL lead generation system—owning everything from ideation, messaging, and design to promotion and reporting.

• Expand and grow Swiftstart’s newsletter into a high-value resource for eCommerce operators and brand founders.
• Test and optimize funnel strategies, including gated content, lead magnets, and retargeting campaigns.
• Events & Community:
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• Identify and coordinate Swiftstart’s participation in key trade shows and industry events.

• Represent Swiftstart at events to network with potential clients and partners.
• Build a calendar of relevant marketing initiatives (webinars, masterclasses, workshops).
• Brand & Marketing Leadership:
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• Define and safeguard Swiftstart’s brand voice and positioning across all channels.

• Track marketing KPIs and report performance to leadership with clear insights and recommendations.
• Oversee and collaborate with designers, copywriters, and contractors/agencies to execute campaigns.
• Stay on top of trends in Amazon, retail, and performance marketing to keep Swiftstart at the forefront.