Head of Marketing (Maternity Cover)

at  Perfect Stays

We’re looking for a Head of Marketing to join our friendly team at Perfect Stays. This opportunity is a fixed term, part-time role (24-32 hours per week) covering a period of maternity leave of up to 12 months, based at our modern office in Wadebridge. This position is available to start from the 3rd of March and applications will be reviewed on a rolling basis.

ABOUT US

Founded in 2011, we specialise in providing spectacular holiday homes in beautiful locations across the South West. As a luxury brand, exceptional customer service is at the centre of everything we do.
Our friendly and hardworking team forms the heart of Perfect Stays. We’re committed to the personal development of all staff and offer extensive training opportunities so individuals can build a long-term career with us. We also offer various benefits linked to length of service.

ABOUT THE HEAD OF MARKETING POSITION

We’re looking for a highly competent and experienced individual to oversee our Marketing department at Perfect Stays. This role will be responsible for managing our Digital and Content Marketing teams, providing strategic direction and having overall accountability for the company’s marketing over the course of the maternity cover.
As the department head and with direct line management responsibilities, we need someone with strong interpersonal skills, who’s confident leading a team. The right candidate will be expected to support, train and mentor two managers, offering advice and championing their professional development. You’ll also work closely with the Leadership team on business decision-making and fulfilling our annual company strategy.
Strong analytical, creative and strategic skills are imperative, as this role oversees all aspects of the marketing mix. You’ll have overall responsibility for ensuring our visual and written content is high-quality and reflective of our luxury brand, offering guidance and feedback to our Content Marketing Manager on everything from PR strategy to photography, video and communications.
Working with our Digital Marketing Manager, you’ll also oversee our technical strategy, including our approach to website development work, SEO, paid media and email marketing. You’ll review and interpret marketing data and reports, measure the effectiveness of campaigns and work with the team to adapt our approach when needed. A data-driven and flexible mindset is imperative, as you’ll be expected to offer strategic guidance and identify opportunities for innovation in a frequently changing marketplace.
This role also has ultimate responsibility for our third-party agencies, which involves maintaining strong relationships, tracking our KPIs and ensuring we continue to achieve a strong return on investment. You’ll need experience managing large budgets independently, as you’ll be responsible for overseeing our department expenditure.
We’re looking for an individual with at least two years’ experience in a similar position – ideally a head of department, although we would consider an experienced senior marketing manager. Either way, the right candidate will have managed multiple team members and had overall responsibility for a complex marketing strategy. We’re looking for someone with the confidence to take initiative and hit the ground running – who’s capable of making measured decisions and working independently.
The Head of Marketing will report to our Managing Director. Please note, due to the nature of the tourism industry, our Christmas and New Year rotas may require working a Saturday or Sunday (advance notice is provided).

WE REQUIRE THE FOLLOWING SKILLS AND EXPERIENCE

• At least two years’ experience as a head of department or senior marketing manager, with previous responsibility for a marketing team and multi-channel strategy.
• Highly proficient in all areas of digital and content marketing, with technical, analytical and creative experience.
• A skilled communicator, who’s able to build strong working relationships both inside and outside the company.
• Exceptional organisational skills, with the ability to juggle a complex workload and competing priorities.
• The drive to work independently, take initiative and make measured decisions.
• A positive, confident and empathetic attitude, with a passion for training and mentoring individuals.
• Cornwall based with a clean driving licence and own transport.

• Overseeing the strategic direction of the Marketing department, ensuring we’re hitting our targets and KPIs whilst staying within budget.
• Leading the Marketing team and line managing two managers, which involves ongoing training, supporting with personal development plans, helping with decision making and advising on their line management responsibilities.
• Taking responsibility for our visual and written content, offering guidance and advice to our Content Marketing Manager on everything from PR strategy to content plans, photo shoots and new property launches.
• Overseeing our technical strategy, including our approach to website development work, SEO, paid media and email marketing. Working with our Digital Marketing Manager so we remain innovative.
• Managing our large marketing budget and department expenditure, which includes tracking costs, approving budget requests and finding areas for efficiencies.
• Having ultimate responsibility for our third-party agencies (paid media, SEO, PR, website development), maintaining positive relationships, reviewing contracts, tracking performance and driving a strong return on investment.
• Reviewing and analysing marketing and sales data, offering strategic guidance to the Marketing team and identifying new opportunities when needed.
• Working closely with the Leadership team on business decision-making, evaluating sales trends, bi-monthly property performance review meetings, new property launches, and fulfilling the annual company strategy.
• Upholding the integrity of our brand image, having final sign off on PR opportunities, collaborations and partnerships.