POSITION OVERVIEW

The Head of Marketing is a strategic leadership role reporting directly to the CEO, responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, retention, and revenue growth across all MedicinesRus Chemist pharmacy locations. This role leads the centralized marketing function that creates compelling marketing strategies across all distribution channels, builds brand recognition, manages customer data and loyalty programs, designs effective merchandising, and generates measurable traffic and sales growth while maintaining brand consistency and managing customer engagement performance measures.

CUSTOMER EXPERIENCE

• Design and implement superior customer experiences across all touchpoints
• Establish service standards that reflect brand values and enhance customer satisfaction
• Gather feedback and continuously improve the customer journey
• Develop customer retention and satisfaction programs

EDUCATION & PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or relevant discipline
• Professional marketing qualifications (CIM, Digital Marketing certifications) are highly desirable
• Healthcare or pharmaceutical marketing experience preferred

EXPERIENCE

• Minimum 3-5 years marketing experience with a focus on retail or healthcare
• Proven track record in multi-location retail marketing or franchise marketing
• Experience in building and leading centralized marketing functions
• Demonstrated success in digital marketing, customer acquisition, and retention
• Leadership experience managing cross-functional marketing teams