Head of Marketing at MLabs

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

300000.0

Posted On

16 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Evolution, Go-to-Market Strategy, Institutional Finance, Web3, Ethereum, ZK-Proofs, Tokenization, DeFi, Writing, Editorial Skills, Social Content, Design Systems, X/Twitter, LinkedIn, GTM Orchestration

Industry

IT Services and IT Consulting

Description

Head of Marketing Craft the Story of How Ethereum Wins Institutional Adoption Location: NYC-based candidates or people willing to relocate there Compensation: $200K - $300K Our client is building the critical infrastructure required to bring the "real world" to Ethereum. Their mission is to provide the rails for Wall Street to operate on-chain, moving the global financial system into the 21st century. They are seeking a visionary Head of Marketing to own their narrative and bridge the gap between two distinct worlds: the high-stakes environment of institutional finance and the frontier of Web3. Reporting directly to the CEO, you will be responsible for the brand’s evolution as they prepare to reveal a series of groundbreaking products in 2026. This is a role for a storyteller who understands that for them to win, Ethereum must win—and you will be the one articulating that victory to the world. Requirements The Experience: 10+ years of experience across marketing, brand, and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches. The Bridge: Deep domain expertise in both Institutional Finance (credit markets, settlement pain points) and Web3/Ethereum (ZK-proofs, tokenization, and DeFi). The Storyteller: Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content. The Executor: A "roll-up-your-sleeves" leader who moves quickly without sacrificing quality. You obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn). The Aesthete: A strong eye for design and visual identity, capable of balancing "crypto techno-futurism" with the conservative, trustworthy branding required by institutional capital. The Strategist: Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies. Narrative & Strategy: Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite. Content Engine: Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management. Go-to-Market (GTM): Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers. Ecosystem Engagement: Oversee their presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption. Web & Messaging: Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists. Impact: A front-row seat to Ethereum history and the opportunity to build the brand voice of a company transforming global financial markets. Autonomy: Report directly to the CEO with the power to define the marketing roadmap for 2026 and beyond. High-Performance Culture: Work with a top-tier team in a flexible, remote-first environment with deep ties to foundational Ethereum institutions. Compensation: Competitive base salary plus an equity package. Perks: Comprehensive Medical, Dental, and Vision healthcare. 401(k) plan. Unlimited PTO. $1,500 home office setup stipend. Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search. Commitment to Equality and Accessibility: At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

Responsibilities

The Head of Marketing will be responsible for crafting the company's narrative, owning the brand's evolution, and leading the elevation of the parent brand alongside distinct sub-brand strategies for upcoming 2026 products. This role also involves owning the content engine, orchestrating high-impact GTM launches, and overseeing ecosystem engagement at industry events.