ABOUT MESSARI.

Messari is the leading provider of crypto market intelligence products that help professionals navigate crypto/Web3 with confidence. We bring transparency and smarter qualitative and quantitative analytics to the industry by combining a global research database with a comprehensive suite of data visualization and asset discovery tools. We help drive smarter participation in crypto from individuals and institutions alike.
The name “Messari” came from the Franciscan monks who declared “clean books” a moral imperative during the renaissance and pushed merchants to use proper accounting methods. This led to the flourishing of investment via “trust but verify” methods and industry growth throughout Europe. That’s what we aim to do. Provide participants, investors, builders, platforms, and everyone else with reliable information to better participate in the crypto ecosystem.
Our users range from some of the most prominent analysts, investors, and crypto individuals to top organizations including Coinbase, BitGo, Anchorage, 0x, Chainanalysis, Ledger, Compound, MakerDAO, and many more.

THE ROLE

Messari is seeking a Head of Marketing to lead the strategy and execution of marketing across our B2B SaaS Enterprise Solutions (including our robust suite of APIs) and Protocol Services business lines.
While this leader will oversee the entire marketing function, our most critical need is for hands-on expertise in driving revenue growth for B2B SaaS Enterprise products. On the Protocol Services side, this role will provide strategic oversight and ensure continued reach and distribution, but without the same level of day-to-day involvement.
The Head of Marketing will work in close collaboration with Sales and Product to ensure go-to-market strategies are well-coordinated and repeatable. You will translate strategy into execution, aligning messaging, campaigns, and distribution to amplify our impact across audiences and markets, while maintaining laser focus on the initiatives that truly move the needle for Messari.

WHAT YOU’LL DO

Revenue Growth & GTM Alignment (Primary Focus: B2B SaaS Enterprise Solutions & API Suite)

• Architect and execute a full-stack marketing strategy, owning the marketing budget end-to-end: allocate spend across channels, measure impact rigorously, and iterate quickly to maximize ROI.
• Co-lead GTM strategy with Sales and Product: align on audiences, positioning, channel mix, KPIs, and post-launch iteration.
• Develop and execute strategies to market APIs, including positioning for developers and enterprise buyers, creating adoption playbooks, and building scalable campaigns that highlight integration use cases.
• Take a hands-on role in driving revenue growth for Messari’s B2B SaaS Enterprise Solutions through full-funnel demand and lead generation campaigns.
• Own the paid marketing strategy for B2B SaaS and manage external contractors to execute campaigns, while maintaining a deep enough understanding of paid search, social, and performance channels to set strategy, evaluate ROI, and hold partners accountable.
• Ensure clean handoff of MQLs to Sales, and support outbound messaging to improve targeting and conversion.