Job Title: Head of Marketing
Reporting to: BID Director
Salary: Negotiable, £40,600 - £42,000 depending on experience
Hours: 37.5 per week
Holiday: 25 days p.a. plus English Bank Holidays
Pension: Up to 6% Employee contribution with a matched up to 6% Employer contribution
Notice Period: Two months after a successful three-month probation period
Other: Statutory entitlements

ABOUT US

Norwich BID represents over 700 business and education organisations in the city, as well as another 100 businesses who are part of our VisitNorwich membership. These businesses represent the commercial, retail, leisure, tourism, education and third sectors in the city, and are the driving force behind everything we do.
The success of Norwich is our priority. We want to see the city’s visitor economy continue to flourish, building on an already strong tourism market: in 2022 tourism was worth over £746 million to city, and supported over 13,000 jobs. We want to raise the city’s profile as an unbeatable place to live and work, too: Norwich frequently tops best-places to live lists, featuring once again in the Times’ seminal list in 2024, in which the city was described as a ‘longstanding Best Places to Live favourite’.
And we want to help businesses here trade as productively, efficiently and sustainably as possible: Norwich has one of the highest rates of productivity growth of all UK large towns and cities (between 2010 – 2021), and has an average GVA per hour above the UK average. The city boasts six key growth sectors, including financial services, life science, advanced manufacturing, food and drink, digital and creative industries. All of this within one of the most unique settings in the UK: Norwich is the only English city with a national park running through its heart, and – from our urban centre – you can find yourself in beautiful coast and countryside within half an hour.

QUALIFICATIONS

• Minimum of 5 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or destination marketing sector.
• First Degree or equivalent qualification
• Post-graduate marketing qualification and/or equivalent professional experience

EXPERIENCE/KNOWLEDGE

• Experience of developing and implementing the design and execution of marketing, communications and public relations activities
• Experience of successful monitoring and evaluation of campaigns and activities
• Experience of managing websites, developing and implementing successful digital marketing strategy/campaigns
• Success in developing relationships with press and PR partners
• Experience of effective budgeting and financial management
• Experience of lobbying and championing at local, regional and national level
• Experience of management of creative / digital agencies
• Experience of briefing of campaigns

SKILLS

• Ability to write creatively, with excellent grammar
• Excellent interpersonal and communication skills with the confidence to liaise with a wide group of public and private sectors
• Good eye for design and attention to detail
• Excellent IT and web-based skills with high level of competence of digital channels
• Excellent time management skills with the ability to prioritise a varied and diverse workload and to work independently
• Leadership, initiative and self-motivation

ROLE SUMMARY:

The Head of Marketing is responsible for the promotion of the city as a premier destination to live, work and visit, as well as the planning, development and implementation of all the BID’s marketing strategies, marketing communications and public relations activities, both external and internal.
This role sits as part of our senior management team, providing leadership for the wider BID staff and co-ordinating at a strategic and tactical level with the other functions of the BID.
The position reports to the Executive Director and contributes to the Board of Directors, to assure the BID’s accountability to all levy payers and ensuring its effective operation.