Head of Marketing Poland (Abbott Diabetes Care) at Abbott Pediatrics

Warsaw, Masovian Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

16 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Growth Driving, Market Share Increase, Budgeting, Forecasting, Key Customer Contact, KOL Development, Competitive Monitoring, Team Leadership, Staff Development, Succession Planning, Digital Marketing, Campaign Planning, Analytics, Consumer Insight, Market Trend Anticipation

Industry

Hospitals and Health Care

Description

JOB DESCRIPTION: At Abbott, we’re transforming lives through breakthrough science. As the global leader in continuous glucose monitoring, we have revolutionized diabetes care with FreeStyle Libre—the world’s #1 CGM system trusted by millions. Our innovations make living with diabetes simpler, more connected, and more empowering. And we’re just getting started. Join us, and be part of the team driving one of the most successful healthcare innovations of the decade. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of . A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. This is your opportunity to join a company where your impact goes far beyond marketing - your work directly influences health outcomes for people across the world. The Opportunity At Abbott Diabetes Care (ADC), we’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. We are now looking for an experienced and dynamic Marketing Manager to join our Warsaw team. Purpose of the Role In this role, you will shape and execute marketing strategies that expand the reach of Abbott’s diabetes innovations—especially FreeStyle Libre—within the HCP community and among consumers. You will be responsible for driving growth, strengthening Abbott’s leadership position in Poland, and ensuring our products reach the people whose lives they can transform. What You’ll Do Ensuring that all activities are performed in compliance with quality system requirements. Demonstrating an understanding of the application of the Quality Policy through daily activities. Maintain vigilance to ensure adherence to the system procedures by promptly reporting noncompliance issues to management. Prioritizing compliance through ongoing support and communication of the Quality Policy. Leading by example on daily basis, ensuring clear goals for subordinates and corrective action for any noncompliance issues raised by subordinates. Directing the activities of ADC marketing for achievement of short and long-term business objectives. Increasing profit and market share for excellent sales and marketing execution. Preparing or arranging for preparation of budgets, reports, and forecasts. Ensuring they are completed in timely manner. Maintaining necessary contact with key customers to achieve objectives of division. Developing and maintain rapport with KOLs in the marketplace to identify trends, competitor activities and new business situation. Monitoring competitive situation - their strategies, activities and organizational power. Leading and developing a small marketing team to deliver high‑quality execution and support long‑term business objectives. Supporting employees in writing and implementing growth plans. Developing and maintain a succession plan and address future staffing issues in pro-active manner. Perform all responsibilities in accordance with Environment, Health & Safety roles, standards and polices. Organizes duties of subordinates in accordance with Labor Code and working time regulations. Required qualifications and background: University degree is as must (Economy/ Marketing or similar preferred). 5 years product management experience in international company is a must. Excellent knowledge of English and Polish is a must (both written and spoken). Real marketing hands-on experience with proven record. Deep understanding of marketing, brand, consumer, and market. Solid understanding and practical experience in digital marketing, including digital campaign planning and execution, analytics, and digital customer journeys. Ability to understand organization as a whole and find synergies across functions, divisions, and affiliates. Ability to anticipate market trends, regulations change and competitor actions, as well as the key influencing factors on ADC short- and long-term planning process. Experience in market and consumer information analysis. Ability to plan and execute a marketing plan, as well as short- and long-term modeling. Ability to motivate and develop staff. Ability to adapt to ambiguity and constant change. Experience in Pharma (OTC and/or Rx) and in managing categories such as cosmetics and dietary supplements is a strong asset. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: ADC Diabetes Care LOCATION: Poland > Park Postepu : Building B ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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Responsibilities

This role involves shaping and executing marketing strategies to expand the reach of Abbott's diabetes innovations, particularly FreeStyle Libre, among healthcare professionals and consumers, while driving growth and strengthening market leadership in Poland. Key duties include directing marketing activities to achieve business objectives, managing budgets and forecasts, maintaining relationships with Key Opinion Leaders (KOLs), and leading/developing the marketing team.