Head of Marketing at Porsche Asia Pacific

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

0.0

Posted On

08 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Leadership, Marketing Strategy, Campaign Execution, Budget Management, ROI Optimization, Media Strategy, Customer Journey Governance, CRM Strategy, Customer Interaction Centre Management, Lifecycle Engagement, Retail Activation, Visual Merchandising, Team Leadership, Project Management, Analytical Capabilities

Industry

Motor Vehicle Manufacturing

Description

The future has many facets: for the courageous, it is opportunity. The world is becoming increasingly digital, connected, but also more uncertain and volatile. Yet, the iconic German sports car brand Porsche sees this complex future as opportunity. “In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.” With this aspiration, trailblazer Ferry Porsche set the guiding principles for Porsche now, and beyond – to be the brand for those who follow their dreams. Now, we dream a new future for automotive retail with our new venture, Porsche Singapore Pte. Ltd. Our mission: to enhance the way Porsche engages with customers and fans at every touchpoint, integrating digital solutions and transforming brand experiences in Singapore and the region. Join us on this trailblazing endeavour and be part of an agile team in an enriching environment. Porsche Singapore Pte. Ltd. offers long-term career prospects within the larger Porsche ecosystem, opportunities for personal development, and affirms fair hiring and remuneration policies. Head of Marketing Porsche Singapore Pte. Ltd. (Retailer) Porsche Singapore is seeking a strategic and dynamic Head of Marketing (HoM) to lead the Marketing function and drive the brand’s positioning and commercial performance in Singapore. This role oversees marketing and communications, events and campaigns, Porsche Lifestyle Retail, Customer Relationship Management (CRM), the in-house Customer Interaction Centre, and PR efforts across Porsche’s new and pre-owned cars, Porsche Lifestyle, and Aftersales. The Head of Marketing will be responsible for developing and executing integrated marketing strategies to strengthen Porsche’s brand equity, enhance the customer experience, and support business growth. The ideal candidate possesses strong strategic thinking, analytical capabilities, leadership qualities, and the ability to translate market insights into impactful marketing initiatives. Develop and implement the annual marketing strategy and event calendar to support business objectives, strengthen Porsche’s brand equity, and drive customer engagement across all Porsche business lines in Singapore. Lead the planning and execution of integrated 360-degree marketing campaigns, events, digital initiatives, and prospecting activities for new cars, pre-owned cars, Aftersales, and Porsche Lifestyle to drive awareness, engagement, footfall, leads, and conversions. Manage and optimise the annual marketing budget, ensuring effective allocation of resources, strong return on investment (ROI), and alignment with business priorities. Oversee media strategy and campaign performance across all channels, working closely with external agencies to ensure effective targeting, efficient media spend, and measurable impact. Govern the end-to-end customer journey and engagement strategy in close collaboration with Sales, Aftersales, CRM, and the Customer Interaction Centre. This includes defining customer touchpoints from prospecting through ownership and developing initiatives to enhance customer experience, engagement, and lifetime value. Lead the strategic development and performance of Customer Relationship Management (CRM) and the in-house Customer Interaction Centre, leveraging data insights to enhance customer satisfaction, loyalty, and brand advocacy. Own the customer communication and lifecycle engagement strategy, developing integrated contact plans across all lifecycle stages and channels (eDMs, SMS, direct mail, delivery programmes, and other customer touchpoints). Oversee the Porsche Studio experience and Porsche Lifestyle retail activations, ensuring brand-aligned execution, strong storytelling, and a distinctive brand experience for customers and visitors. Manage visual merchandising concepts, retail storytelling elements, and marketing assets (e.g., brochures, display vehicles, digital touchpoints) to enhance the customer journey, brand immersion, and commercial performance. Oversee the Porsche Lifestyle retail business (physical and online), including marketing planning, merchandising direction, and initiatives to enhance customer experience, loyalty, and profitability. Provide strong leadership and direction to the marketing team, fostering a collaborative, innovative, and high-performance culture while ensuring alignment with Porsche’s global and regional marketing strategies. Act as the key liaison with the importer marketing organisation and external partners to ensure consistent brand representation and successful campaign execution. Degree in Business, Marketing, Communications, or a related field. Minimum 10 years of relevant marketing experience, with proven leadership experience managing teams and external agencies. Experience in the automotive, luxury, or premium consumer brand industry will be an advantage. Strong strategic thinking with the ability to translate insights into effective marketing initiatives that support brand and business objectives. Strong team player with excellent communication and interpersonal skills, able to collaborate effectively and build strong relationships with internal stakeholders, external partners, and regional organisations. Proven ability to lead, mentor, and develop team members, fostering a collaborative and high-performance culture while supporting professional growth and capability development. Strong project management capability with analytical and problem-solving skills to drive implementation in a fast-paced environment. Proactive, adaptable, and hands-on with a strong Can-Do attitude and commitment to continuous learning.

Responsibilities

The Head of Marketing will develop and implement the annual marketing strategy, leading integrated 360-degree campaigns across new cars, pre-owned cars, Aftersales, and Porsche Lifestyle to drive awareness and conversions. This role also governs the end-to-end customer journey, CRM strategy, and oversees the Porsche Lifestyle retail business.