Head of Marketing at saas.group

Lisbon, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

04 Jan, 26

Salary

0.0

Posted On

06 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B SaaS Marketing, Lead Generation, Technical SEO, Content Marketing, Marketing Automation, CRM Systems, Data Analysis, Account-Based Marketing, Collaboration, Campaign Execution, Market Research, Competitive Intelligence, Messaging, Positioning, Go-To-Market Strategies, Customer Advocacy

Industry

technology;Information and Internet

Description

This role is part of our Prerender team, one of our largest brands at saas.group. For nearly a decade, Prerender has empowered marketers to create dynamic, complex sites at scale, making their JavaScript websites easily indexable by search engines. We eliminate indexing and crawling limitations, allowing our customers to gain the upper-hand on HTML sites and rank higher on SERPs. More than 100,000 websites around the globe trust Prerender to serve more than 2.7 billion web pages to crawlers to improve organic search ranking. Profile Overview As the Head of Marketing, you will report to our Director of Growth and lead our marketing function within our unified go-to-market strategy. You will be responsible for driving brand awareness, campaign execution, and lead generation while working closely with sales and partnerships teams to optimize our entire customer acquisition funnel. This role requires a strategic marketing leader who can build scalable programs, optimize conversion metrics, and contribute to our ambitious growth targets in the evolving SEO and organic discovery market. Your responsibilities Drive comprehensive brand awareness strategy across digital channels, positioning Prerender as the leading solution for JavaScript SEO and organic discovery challenges Execute high-velocity marketing campaigns that generate qualified leads and support our enterprise and self-service sales motions with technical, solution-focused content Own lead generation strategy and programs, including inbound marketing, content marketing, SEO, paid acquisition, and conversion optimization across the entire funnel Collaborate closely with sales and partnerships teams to ensure seamless handoffs, optimize lead quality, and support account-based marketing initiatives for enterprise prospects Conduct market research and competitive intelligence to identify market opportunities, track competitor positioning, and inform product marketing strategies Partner with product team to develop compelling messaging, positioning, and go-to-market strategies for new feature launches and product updates Build and optimize marketing automation systems, lead scoring models, and attribution frameworks to improve campaign ROI and customer acquisition costs Create and manage technical content programs including whitepapers, case studies, webinars, and thought leadership content that resonates with technical decision-makers Develop account-based marketing programs targeting enterprise prospects, working with sales to create personalized campaigns for high-value accounts Manage marketing budget allocation across channels, continuously optimizing spend based on performance metrics and pipeline contribution Establish and monitor key marketing metrics including MQLs, SQLs, conversion rates, CAC, and pipeline velocity to drive data-driven decision making Coordinate with customer success team to develop customer advocacy programs, case studies, and referral initiatives that support growth objectives What You bring to the table Bachelor's degree in marketing, business, or related field; MBA preferred 5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role, preferably in technical or developer-focused products Proven track record of building and scaling lead generation programs that directly contribute to revenue growth in enterprise B2B environments Strong understanding of technical SEO, web development, or developer tools markets with ability to create compelling messaging for technical audiences Experience with marketing automation platforms, CRM systems, and marketing analytics tools including attribution and pipeline reporting Demonstrated success managing multi-channel marketing programs including content marketing, paid acquisition, email marketing, and event marketing Strong analytical skills with experience using data to optimize campaigns, improve conversion rates, and demonstrate marketing ROI Experience with account-based marketing strategies and tools for targeting enterprise prospects Excellent communication and collaboration skills with ability to work effectively with sales, product, and executive teams What’s in it for You Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like. Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it. Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable. Small & friendly team: We help each other out, have fun, and joke around. Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. Flexible paid time off: We want you to recharge your batteries when needed. Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources. Prerender is part of saas.group and we have a shared goal of succeeding together. We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies. Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient! What is saas.group? Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 23 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work. Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company. We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies. Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient! — saas.group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're passionate about working with a team that values innovation, excellence, and fairness, we encourage you to apply.

Responsibilities

As the Head of Marketing, you will lead the marketing function and drive brand awareness, campaign execution, and lead generation. You will collaborate with sales and partnerships teams to optimize the customer acquisition funnel.