Job Description :
About us:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
About the team:
Shopper Marketing is a pioneering function at the forefront of both Consumer and Customer Marketing with the goal to turn shoppers into buyers of our brands through shopper propositions that are aligned to the Category, Customer and Brand goals. The Shopper Marketing Team plays a crucial role in bringing to life brand strategy at the point of purchase. The team closely collaborate with brand marketing to developing and executing strategies to influence consumer purchasing behaviour. This role focuses on understanding shopper insights, collaborating with retailers, and creating targeted marketing campaigns to drive product visibility, engagement, and sales.
Role Responsibilities:
Shopper Insights Analysis: Utilize shopper insights, market data, and consumer trends to develop actionable strategies and tactics to influence purchase decisions in-store and online. Collaboration with Customer Marketing: Negotiate and execute shopper marketing programs, including in-store displays, promotions, and co-branded campaigns. In-store Activation and Merchandising: Develop and design in-store activation plans to enhance product visibility, shelf presence, and shopper engagement, drive product trial and purchase. Monitor and evaluate the effectiveness of activities basis key performance metrics. Promotional Strategy and Execution: Develop promotional strategies and tactics to drive traffic, conversion and grow basket size. Collaborate with sales teams to ensure seamless execution. Digital Shopper Marketing: Collaborate with the SWC E-Commerce lead to develop and implement digital shopper marketing strategies to engage shoppers across strategic online channels, Cross-functional Collaboration: provide insights to inform product assortment, pricing, and promotional strategies. Collaborate on the development of integrated marketing campaigns that leverage both brand and shopper marketing insights to drive sales and brand awareness. Measurement and Analytics: utilize shopper data, and market research to evaluate campaign performance and identify opportunities for optimization; prepare and share regular progress reports Budget Management: Develop and manage the shopper marketing budget, allocating funds to different initiatives based on their strategic importance and potential ROI.

Experience / Skills required:

• A Bachelor of Commerce in Marketing or business degree or equivalent
• Proven track record in either Marketing or (Customer Marketing).
• Minimum of 12 years experience.
• Strong creative judgement and good commercial understanding (of our customers and their shoppers)
• An individual who understands how to get things done and has the ability to influence across a broad network of the organization
• An ability to inspire agencies to deliver great work and ideally some experience of working with key customers
• Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
• Commercial acumen: A strong understanding of end to end business .
• Performance driven: is focused on results delivery, is highly accountable and determined to win.
• Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.

Worker Type :
Regular
Primary Location:
Waterfall
Additional Locations :
Job Posting Start Date :
2025-04-1

Please refer the Job description for details