Head of Marketing at talentpluto

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

24 May, 26

Salary

200000.0

Posted On

23 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Pipeline Generation, B2B SaaS, Workflow Automation, Paid Acquisition, Content Marketing, Lifecycle Marketing, Email Marketing, Experimentation, Budget Allocation, Data Analysis, Strategic Planning, Revenue Accountability, Agency Management, Growth Initiatives, Reporting Frameworks

Industry

technology;Information and Internet

Description

Location: New York, NY Work Model: In-office (5 days/week) Industry: B2B SaaS / Workflow Automation Compensation: Competitive (flexible for the right hire; base + potential performance-based upside, total compensation can exceed $200K) About Our Partner Our partner is a fast-growing, Seed-stage B2B SaaS company building workflow automation software for operations-heavy teams. The platform transforms unstructured data—documents, PDFs, emails—into structured, usable information inside the systems companies rely on every day. The company is currently at $1.5M+ ARR, growing approximately 15% month-over-month, and is already profitable. They are targeting $8–10M ARR by year-end and have strong momentum, including 15–20 inbound leads per week and a meaningful annual marketing budget to support growth. The team operates in-office in New York City and values speed, ownership, and clear impact. The Opportunity Our partner is hiring a Head of Demand Generation to lead and scale marketing-driven pipeline generation. This is an ownership-heavy role focused on measurable business impact. You will be entrusted with a defined budget and expected to generate qualified pipeline efficiently and strategically. This is not a brand or product marketing role. The core mandate is to drive pipeline and revenue outcomes. You will evaluate existing channels, design structured experiments, prioritize high-upside tests, and scale what works across paid acquisition, content, lifecycle/email, positioning, and additional channels. You will build a holistic, integrated demand engine that connects all channels and drives consistent, repeatable pipeline growth. Responsibilities Own marketing-driven pipeline generation with clear revenue accountability Develop and execute a comprehensive demand generation strategy across paid, content, lifecycle/email, and new growth initiatives Prioritize growth initiatives based on expected return, cost to test, and speed to validation Design and execute structured experiments to reach conclusive outcomes quickly Manage and optimize existing paid programs, including oversight of agency relationships as needed Diagnose channel performance ceilings and identify opportunities to unlock additional scale Build reporting frameworks tied to qualified pipeline and revenue outcomes Collaborate closely with leadership, sales, and product teams to align demand generation with company objectives Requirements Experience leading demand generation or growth at a B2B SaaS company, ideally during the $1–10M ARR growth phase Demonstrated ownership of pipeline targets (e.g., responsible for $X in pipeline or Y% pipeline growth) Strong experimentation mindset with the ability to test, learn, and scale efficiently Ability to allocate budget strategically and prioritize initiatives based on data Experience operating in early-stage or Seed/Series A environments Comfort working in-office in New York City Strong analytical, strategic, and communication skills Why Join High-visibility role with direct impact on company growth Profitable, rapidly growing SaaS business with strong product-market fit Meaningful marketing budget and existing inbound pipeline to build upon Opportunity to shape and own the company’s entire demand engine Competitive compensation with upside for strong performance

Responsibilities

The Head of Marketing will own marketing-driven pipeline generation with clear revenue accountability, developing and executing a comprehensive demand generation strategy across paid, content, lifecycle/email, and new growth initiatives. This role involves prioritizing growth based on return, designing structured experiments, managing paid programs, and building reporting frameworks tied to pipeline and revenue outcomes.