Head of Marketing
Job Title: Head of Marketing
Company: uGroup (uSports, uKids, & uReach)
Location: [Specify the Office Location, e.g., Reading, Woodley] - Hybrid working may be considered.
Salary: £35,000 - £40,000 per annum, depending on experience]
Job Type: Full-time

ABOUT UGROUP

uGroup is a dynamic collective of three mission-driven companies: uSports, a leading provider of high-quality sports coaching; uKids, which delivers engaging and trusted childcare services; and uReach, offering specialist Alternative Provision (AP) for young people. Our businesses are all built on our core values: Putting You First, Being a Kind Person, and Taking Pride in Everything You Do. As a rapidly growing organization, we are committed to making a positive impact on children’s lives and are looking for a creative and driven marketing leader to help us reach more families and schools.

CANDIDATE REQUIREMENTS

• A minimum of 3 years of experience in a marketing role, with a focus on customer acquisition.
• Proven experience in managing and optimising paid advertising campaigns.
• Strong graphic design skills with proficiency in tools like the Adobe Creative Suite or Canva.
• Excellent communication skills, both written and verbal.
• A strategic and creative thinker with a problem-solving attitude.
• Highly organised, with a keen eye for detail and a commitment to producing high-quality work.
• The ability to work independently and collaboratively within a small, dedicated team.
• A passion for our mission and the drive to help a growing business succeed.
  Job Type: Full-time
  Pay: £36,000.00-£40,000.00 per year
  Work Location: In perso

THE ROLE

We are seeking a proactive and skilled Head of Marketing to be the driving force behind our customer acquisition efforts. You will be responsible for creating and executing a cohesive marketing strategy that attracts new customers and maintains a consistent brand image across all three of our companies. This is a hands-on role that requires a strategic mindset, creative flair, and an in-depth understanding of digital marketing.

KEY RESPONSIBILITIES

• Customer Acquisition: Lead all marketing initiatives with the primary goal of bringing in new customers across uSports, uKids, and uReach.
• Paid Advertising: Plan, manage, and optimize paid advertising campaigns (e.g., Google Ads, social media ads) with a focus on maximizing ROI.
• Content Creation: Create compelling, on-brand marketing materials, including digital ads, social media content, and email campaigns.
• Graphic Design: Utilize your strong graphic design skills to produce high-quality, professional visuals that capture the spirit of our brands.
• Brand Consistency: Maintain and manage a consistent brand image and messaging across all marketing channels and company materials.
• Social Media Management: Develop and execute social media strategies to grow our online presence and engage with our communities.
• Analytics and Reporting: Track and analyse key marketing metrics to measure the effectiveness of campaigns and inform future strategies.
• Adaptability: Thrive in a fast-paced, adaptable environment, ready to pivot strategies as the business grows and changes.
• Values Embodiment: Consistently embody our core values of Putting You First, Being a Kind Person, and Taking Pride in Everything You Do in all professional interactions and work output.