ABOUT THE BUSINESS:

V12 Footwear is a leading provider and pioneer of innovative safety footwear solutions for businesses across various industries through approved distribution partners.

ABOUT THE TEAM:

Working in our pleasant and modern open-plan office environment we have a passionate team working to support each other to achieve business and personal goals and aspirations. We operate and hold each other accountable to our following core values:

• Mutual Respect - Have respect for everyone, their time, their decisions and their feelings.
• Step up – always looking for ways to step up in our individual roles and as a team
• Think team – who do I need to involve to expedite success in my activities
• Own it – take responsibility for our decisions and actions and see them through
• Get Stuff Done - Effective prioritisation for maximum efficiency and meeting deadline

We are seeking a dynamic and experienced Head of Marketing to drive significant growth and brand impact for our B2B safety footwear business. This pivotal role focuses on generating leads, managing impactful campaigns, and collaborating with key partners to elevate our brand and secure long-term market positioning.
As a member of the management team, you’ll work collaboratively across the business to deliver marketing strategies, create and implement a marketing activity plan, and drive ROI while elevating brand visibility and positioning the company for sustained growth in a competitive landscape.

COMPETENCIES AND SKILLS

• Proficiency in measuring and analysing lead generation strategies, campaign performance, and ROI to drive continuous improvement.
• Expertise in setting clear objectives, KPIs, and targets, and ensuring accountability for results.
• Proven ability to plan, execute, and optimize integrated campaigns across multiple channels, with a focus on B2B audiences
• Skilled in developing and executing strategies to attract potential B2B clients and end-users via various channels (digital marketing, email campaigns, events, etc.).
• Experience in handling brand refresh initiatives, conducting brand audits, and aligning branding with company values and market position.
• Ability to manage creative teams, agencies, and vendors for timely and high-quality delivery of marketing assets.
• Ability to manage multiple marketing projects simultaneously while ensuring timely delivery and alignment with business goals.
• Efficiently delegate tasks to internal teams or external partners to maintain strategic focus within the marketing function.
• Ability to identify gaps in current practices and implement effective solutions to enhance outcomes.

CORE RESPONSIBILITIES

• Management and Accountability of the Marketing Team
• Lead generation and revenue growth
• Campaign Management & ROI analytics
• Communications Management and impact assessment
• Asset Delivery and resource management
• Brand Awareness, growth and performance measurement

Key Activities & KPI’s

• Acting as part of the management team, to focus on the short term strategy and growth of the organisation. Shaping the direction of travel.
• Set clear objectives, KPIs, and targets aligned with business goals, and ensure accountability for results
• Manage and report on the marketing budget, optimizing spend to achieve maximum ROI
• Develop and execute lead generation strategies (to meet and exceed company targets) to attract potential B2B clients and End Users, leveraging various channels such as telemarketing, digital marketing, email campaigns, events, and partnerships.
• Measure and analyse lead generation for continuous improvement and increased ROI
• Analyse market trends and customer insights to identify new opportunities for lead generation in line with business growth goals, such as Amazon.
• Plan, execute, and optimize integrated marketing campaigns targeted towards B2B clientele, ensuring alignment with brand messaging and business objectives.
• Leading Client-Focused and Cost-Effective Marketing Strategy: Utilizing CRM systems to create, inform, and optimise highly targeted marketing campaigns, including email marketing; social media initiatives; and in-print media, which positively impacts ROI.
• Oversee all communication channels, including website content , social media, email marketing, and PR initiatives, to maintain a consistent brand voice and messaging.
• Collaborate with internal teams to ensure alignment of marketing communications with product launches, promotions, and other business activities, and delegate tasks to other departments or teams when appropriate to optimize efficiency and ensure strategic focus within the marketing function.
• Manage the development of marketing collateral, sales materials, presentations, and other assets tailored to B2B audiences, showcasing product features, benefits, and value propositions.
• Monitor closely the use of creative teams, agencies, and vendors to ensure timely and high-quality delivery of marketing assets and website development and suggest improvements where necessary.
• Lead the strategic planning and execution of a brand refresh, ensuring the brand identity reflects the company’s values, market position, and growth aspirations.
• Monitor brand sentiment and market trends, proactively adjusting branding and messaging to align with customer needs and industry developments
• Conduct brand audits to assess current perceptions, identify gaps, and ensure alignment with customer and market expectations.
• Able to provide recommendations to review and optimise the pricing strategy along with market trends and business objectives

Working in our pleasant and modern open-plan office environment we have a passionate team working to support each other to achieve business and personal goals and aspirations. We operate and hold each other accountable to our following core values:

• Mutual Respect - Have respect for everyone, their time, their decisions and their feelings.
• Step up – always looking for ways to step up in our individual roles and as a team
• Think team – who do I need to involve to expedite success in my activities
• Own it – take responsibility for our decisions and actions and see them through
• Get Stuff Done - Effective prioritisation for maximum efficiency and meeting deadlin