Yotspot is the industry leading jobs board specialising in the recruitment of crew for some of the worlds largest and most prestigious superyachts. Yotspot has an excellent reputation already, but you will be joining at an incredibly exciting time for the next stage of our business growth.
The successful candidate will take ownership of our marketing strategy, create and optimise campaigns, leverage data, and drive performance. Reporting directly to the MD, you will lead the strategic direction of all marketing efforts, working with HubSpot and other technologies to achieve key goals of enhancing both the brand position and financial performance of the company.
You will need proven experience in managing a small team and a set of valued outsource partners to deliver across the entire marketing and communications programme, including driving SEO, growing social media channels and events, and optimising our Hubspot use.

KEY SKILLS AND QUALIFICATIONS:

• Proven experience (5+ years) in digital marketing with a focus on strategy, campaign management, and CRM optimisation.
• Familiarity with tools such as HubSpot, Google Analytics, Meta, SEM rush etc.
• Strong understanding of marketing technology stacks and how to optimise their performance.
• Analytical skill, with the ability to turn data into actionable insights and strategies.
• Highly organised, with the ability to manage multiple projects and deadlines.
• Demonstrated experience in achieving ROI from marketing efforts and managing budgets effectively.

Strategic Leadership

• Build upon and execute a comprehensive marketing strategy to achieve business growth goals.
• Own our marketing activities, from analysis to identifying opportunities to inform strategic decisions, with the aim of conversion of prospects to customer.
• Enhance the performance of our marketing technology stack, with a focus on HubSpot, SEO, PPC and Social

Campaign Management

• Lead on planning, executing, and optimising social, SEO and PPC campaigns, with the support of valued and longstanding outsource partners to drive traffic, generate conversions and maximise ROI.
• Collaborate with the sales team to align marketing efforts with business goals, ensuring lead quality and conversion.
• Further expand upon our Hubspot use to develop our marketing automation, with a focus on always on and event campaigns.

Data-Driven Marketing

• Track, analyse, and report on performance using HubSpot, Google Analytics, and other platforms.
• Use insights to refine marketing strategies.
• Spot opportunities for growth in new areas such as AI SEO

Content and Channel Development

• Lead the direction of required content for digital and traditional channels, including blogs, social posts, email marketing, and brochureware.
• Develop further social strategies for TikTok, YouTube and paid for subscription services.
• Support in the management of brand and personal brand growth.