Head of Marketing

at  zeroheight

️ CORE SKILLS

We’re looking for someone with most of the following key skills:

• 8+ years in B2B SaaS marketing, with 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
• A recent track record of hitting quarterly marketing targets and driving sales pipeline
• You’ve managed a marketing team for 3+ years and you’ve owned growth / digital marketing before – as well as ideally other marketing areas such as content/events, email, product marketing and marketing ops. For the functions you haven’t owned yourself, you were nonetheless deeply involved and know how it’s done.
• You’ve scaled a multi-channel demand generation engine successfully – ideally one you kick-started from scratch
• You’ve owned and managed a $1m+ marketing budget and have experience modelling, forecasting, analysing and optimising ROI across multiple channels, proven and unproven
• You’ve led teams to successfully find and validate entirely new channels using a data-driven experimental approach, and you know how to allocate budget for testing new channels
• You have experience with data attribution/analysis methods such as multi-touch attribution, multi-variate and cohort analysis, and you’re well-versed in interpreting all kinds of channel experiment data and campaign reports
• You’ve collaborated closely with other leaders and functions – in particular, with executive leaders to plan/budget, and with leaders in sales, marketing, product and customer success to align on hitting company objectives

BONUS EXPERIENCE

• Experience in a PLG SaaS company that combined PLG with a direct sales motion
• Experience in the product / dev / design tooling industry i.e. experience marketing to developers, designers etc. ideally through advocacy and community-led growth
• Experience with HubSpot as a marketing automation / reporting platform
• Experience being directly responsible for sales pipeline creation targets
• Experience with international marketing strategies and using localisation
• Experience with marketing partnerships, co-marketing opportunities, sponsorships etc.
• Experience using the latest AI tooling to maximise marketing impact

WHAT YOU’LL DO

As Head of Marketing, you’ll own all of marketing and have the following key responsibilities:
Setting company strategy and being part of our core leadership team
As Head of Marketing you’ll be part of our core go-to-market leadership team that sets company strategy / objectives and allocates company resources. You’ll be fully responsible for the marketing strategy to hit those objectives, reach the next level of market adoption, and achieve our company vision!

United Kingdom, fully remote However you’ll need to be in London for leadership meetings and offsites as follows:

• 1 day per month (leadership meeting)
• 1 day per quarter (company offsite)
• 1 full week per quarter (leadership planning

Here’s an overview of our simple 5-step hiring process for this exciting leadership role:

• Introductory call (30min)
• Management discussion with 2 members of our leadership team (1h)
• Marketing leadership experience deep-dive with CRO and CEO (90min)
• Marketing team discussions (2x 30min with marketing team members + 45min debrief with CRO or CEO)
• Founder interview with 2 members of our founder/leadership team (1h