Job description

Company Description

The Head of Creator Marketing will increase Red Bull’s brand awareness, product relevance and consumer trust by building a best in class roster of influential social creators who act as brand and product advocates and help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada. 

The Head of Creator Marketing will identify and build relationships with social creators who align with our brand and product offerings. They will build out mutually beneficial outcomes and develop unique projects or collaborations with the main goal of building everyday relevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way. The individual must source and develop a variety of networks in different playgrounds and occasions, and work with various parts of the business to make this happen. They will also ensure a consistent approach to Creator marketing across the business and be the key program owner for the topic within Red Bull Canada.  

Job Description

OWN AND DEVELOP STRATEGIC DIRECTION FOR CREATOR MARKETING

Define goals and holistic assessment guidelines for working with creators. 

Educate the business on the role of Creator Marketing; be the key contact for training and management of this program.  

Collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the Canadian landscape within context of creators.   

In line with annual business planning process, develop a cross functional approach for Creator Marketing which supports wider marketing and business goals.  

CREATOR PROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION 

Identify and develop direct relationships with Creators whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand love and product trust. 

Oversee the identification, prospecting, onboarding and execution of Key National Creators. 

Build compelling business cases around creators for Global approval.  

Work cross-functionally to develop creator strategies across projects that help to achieve Red Bull Canada business objectives and brand reach.  

Represent the brand in an authentic manner and take the time to understand what each creator’s interests are -what their goals and where they want to go while building a genuine connection and relationship.  

Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.  

Work with Product Expert to overcome product barriers and ensure creators are true product ambassadors, be confident to walk away where not.  

Lead and execute a strong hospitality program with key creators that is suitable for their passions and interests.