ABOUT US

Imperial Brands plc (FTSE 30) is a c.£32bn revenue fast moving consumer goods manufacturer, marketer, distributor, and seller of a wide range of tobacco brands and increasing next generation brands (NGPs). With a new and dynamic leadership team, Imperial Brands is now expediting its ambitious vision. This includes the organization undergoing significant transformation encompassing both corporate infrastructure and the consumer experience.

KEY ACCOUNTABILITIES

• Lead the Combustibles Brand Management sub-function of CCO organisation, responsible for equity growth and initiative success of Imperial’s multi-regional brands
• Set strategic vision and ambition for Multi-regional Combustibles brands to unlock growth opportunities
• Develop brand strategies and positioning for Multi-regional Combustibles brands with particular focus on Tier 1 markets and their must win battles, whilst maintaining relevance in other markets
• Define long-term and annual brand plan, incl. portfolio initiatives (innovation / BAU), equity strategy, global activation and communication guidelines to support
• Consumer marketing pillar in playbook creation for local planning and activation
• Define and manage global assets for markets to enable effective consumer engagement
• Define brand innovation requirements in line with brand strategy and consumer needs and brief
• Innovation and Portfolio management teams accordingly
• Help Multi regional director drive the consumer agenda across the entire Imperial group – ensuring brand decisions are grounded in consumer insight to give clear competitive advantage
• Identify, interpret and capitalise on marketing and consumer trends

SKILLS & EXPERIENCE

• Educated to degree level in relevant field Proven brand marketing experience
• Demonstrated ability to think both strategically and creatively Commercial acumen
• Outstanding verbal, written and interpersonal communications skill
• Sector experience across FMCG
• Experience of using consumer and market insight to drive commercial gain Highly collaborative

Leading the Combustibles Brand Management sub- function within CCO organisation in Imperial is a substantial role which is central in driving Imperial’s evolution into a consumer-centric organisation – a critical component of the Group’s strategy. This role will set strategic vision and brand ambition for Imperial Brands multi-regional combustible brands to unlock growth opportunities and will successfully develop effective brand strategies and positioning that increase brand relevance.