Head of Organic Channels (SEO/ASO)

at  Farfetch

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

THE ROLE

An incredible opportunity to work at the forefront of a large experienced global Growth Marketing at FARFETCH. The Head of Organic Channels role is like no other; your scope, to build on an established SEO and ASO strategy, implementing your revolutionary ideas while developing meaningful working relationships with your team and peers. You’ll report into the VP Growth Marketing and lead the growth of organic search and app store optimisation, using a mixture of in-house and external resources. The pace is fast yet rewarding, as is the culture of FARFETCH.

WHAT YOU’LL DO

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• You will define the global SEO and ASO strategies, working with the broader business and marketing leads to reach company goals

• You will establish the department budget requirements, manage and control the costs and ensure resources are in place to meet our business goals
• You will work with technical, brand and product teams, helping push forward strategic programmes, ensuring correct prioritisation and team resourcing is in place
• You will bring your revolutionary SEO and ASO ideas to the role, being able to measure uplift and success
• You will develop creative concepts in partnership with Brand team members, that support the new brand strategy positioning in the minds of the consumer