Head of Owned Channels & eCom Sales at Ticketek Entertainment Group

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

17 Mar, 26

Salary

0.0

Posted On

17 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, B2B Sales, Trade Marketing, Ecommerce, Channel Optimisation, CRM, Automation, Merchandising, Personalisation, Omnichannel Strategy, Stakeholder Management, Communication, Operational Discipline, Governance Mindset, Structured Problem-Solving

Industry

Entertainment Providers

Description

About Ticketek Entertainment Group Ticketek Entertainment Group is a global fan experience Company that tickets, promotes and delivers incredible live experiences that are impossible to forget. In a distracted world where nothing beats real human moments, we make life better live! Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting with businesses across Touring (TEG Touring), Sport (TEG Sport), and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners. About The Role The Head of Owned Channels & eCommerce leads the strategy and execution of our owned digital sales engine. Responsible for maximizing revenue across web, app, and CRM, you will ensure our marketing ecosystem delivers personalized fan experiences at scale. Beyond digital performance, you are a master relationship manager, serving as the primary point of contact for our venues to align marketing strategy with commercial goals and contractual delivery. What does a day in the life look like? Owned Channel Strategy Drive the overarching strategy for digital channels, including seasonal trading plans, priority event cycles, and sponsor integrations. Establish onsite merchandising frameworks and growth strategies to optimize channel performance. Venue Contracted Marketing & Governance Oversee the governance and delivery of venue marketing obligations, acting as the primary senior liaison for digital performance and escalation. Lead venue engagement through strategy forums and business reviews, ensuring commercial alignment via standardized "Venue Marketing Blueprints" and SLAs. Partner with Commercial and Ticketing teams to manage feedback loops and ensure contractual compliance. Major Event & Onsale Blueprints Own the scalable operating model and "playbooks" for major music, sport, and theatre onsales. Standardize automated workflows, QA requirements, and content templates to enhance speed-to-market and ensure channel consistency. Channel Operations & Delivery Lead the end-to-end trade operations function (CRM, Web, App), optimizing workflows to ensure activity is executed accurately and on time. Implement automation and "always-on" frameworks to reduce manual effort and improve operational efficiency. Digital Merchandising & Personalisation Drive the personalization strategy to deliver relevant "Next Best Actions" for fans across the digital ecosystem. Manage merchandising rules, priority ladders, and optimization frameworks through rigorous A/B testing and targeting. Data, Reporting & Performance Establish KPIs and dashboards to monitor channel effectiveness, venue obligations, and fan engagement. Champion data-led decision-making by leading regular performance reviews with key stakeholders. Cross Functional Leadership Act as the central point of alignment between Product, Marketing, Ticketing, and Commercial teams. Influence the technology roadmap (MarTech, CMS, CRM) and lead the interface with the Design System to ensure brand consistency. People leadership & Capability Building Manage and develop a multidisciplinary team (Trade, CRM, Web, Automation), fostering a culture of accountability and operational excellence. Identify resource requirements and training needs to scale team capabilities in line with business growth. About You Experience 10+ years in digital marketing, B2B sales, trade marketing, ecommerce, or channel optimisation roles Strong background in CRM, automation, merchandising, personalisation, or omnichannel strategy Experience in ticketing, events, retail, travel, marketplace, or other high-volume transactional environments Proven leadership in managing multidisciplinary teams Experience in enterprise governance, rate cards, or contracted delivery models Strong commercial acumen and experience with revenue-driving channel strategies Skills Deep understanding of digital merchandising, CRM, lifecycle, and automation Highly analytical with strong decision-making skills Expert in channel optimisation, fan/customer journey mapping, and personalisation Exceptional stakeholder management, communication, and influence Strong operational discipline, governance mindset, and structured problem-solving Here’s a taste of what Ticketek offers: Complimentary event tickets Birthday and volunteering leave Wellbeing discounts & flu vaccinations Paid parental leave & free employee support (EAP) Global rewards and recognition Learning, development & career pathways A diverse, inclusive, and passionate team Equal opportunities TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities. If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview. *Only direct applications will be considered. No recruiters please*

Responsibilities

The Head of Owned Channels & eCommerce leads the strategy and execution of digital sales across web, app, and CRM, ensuring personalized fan experiences. They also manage venue marketing obligations and oversee the end-to-end trade operations function.