Head of Paid Social at King Kong

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

0.0

Posted On

07 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Facebook Ads, Copywriting, Funnel Optimization, Data Analysis, Direct Response Copy, Leadership, Client Management, Performance Management, Troubleshooting, KPI Development, Campaign Management, Mentoring, Team Collaboration, Problem Solving, Creativity, Organizational Skills

Industry

Advertising Services

Description

Dear Savvy Facebook marketer, If you’ve been searching through countless lifeless job listings on Seek… Almost slipping into a deep coma from the “We’re looking for a highly experienced Facebook Ads expert... blah blah blah” job adverts... And you’re looking for an exciting opportunity to join the fastest growing digital agency in the country… Then this will be the most important job listing you ever read. Here’s why... My name is Sabri Suby and I am looking for a sharp and battle-hardened facebook marketer to join my team in a leadership function. But not any old Facebook marketer, no. You must be a fire-breathing facebook ads warlord. Someone who has scorched the earth with winning Facebook campaigns - showing the Zucks who’s boss. More specifically… You must be on a quest to take any ads manager you touch and turn it into a majestic place… A place where... Zucks Loves To Come And Visit So he Brings you all types of gifts, like: Lower CPMs Lower CPCs Lower CPAs And sky-high ROI! This place is not fictional. It exists. Lemme show you what it takes to get there. Come closer, listen... You must live and breathe everything Facebook ads, copywriting, and funnels. Someone who constantly keeps a swipe file and is forever on the hunt for winning ads to deconstruct. Whether you’re split-testing headlines or new creatives… Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids… Finding that unique ‘big idea’ for an upcoming campaign... Or simply testing new targeting to scale an existing campaign... There is nothing you can’t do. No campaign you can’t scale to the moon while making sure ROAS doesn’t fall through the fall. Now, a little about me… I run King Kong. We are a full-service digital marketing agency that is growing FAST! For the last three years, we’ve been ranked as the fastest-growing digital agency… And the 17th fastest growing company in the country by The Australian Financial Review… But it’s not just me. My business consists of… Over 95 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You've Ever Worked With... And this is just one of the reasons we've been named as one of the BEST PLACES TO WORK in Australia & New Zealand by AFR and one of the Top 100 Coolest Companies in Australia by Anthill Magazine We've also been named the 9th most innovative media company in Australia by the AFR. Look, the list goes on and on...because we've seriously won more awards than you can shake a stick at... But enough about us, what about you... In my experience, I have found that there are 5 kinds of Facebook marketers… Sound on strategy, poor on execution. Good managers who lack that ‘killer instinct’...and don’t produce winning campaigns either. Duds The sharp marketer who is a lousy leader Fire-breathing warlord marketers who combine personal genius and inspiring leadership. We have a position for #5 in our company. But Before You Get ALL Excited…I’ll Stop You There... Because this role won’t be easy. We’re a fast-paced agency that demands nothing but the very best. We have hundreds of clients in every niche you can think of… From dentists to doctors, home builders to home loan providers. And we’re truly an end-to-end agency. And run pretty much every type of campaign... Lead gen funnels Ecomm funnels Webinars Video Sales Letters Survey funnels Call funnels You name it we do it. But what about the results? Are we any good at this marketing stuff? Well in our office we let the numbers do the talking...And…. We’ve Generated $1.33 Billion In Sales In Over 416 Different Industries And Niches For Our Clients It's quite a workload. And, as such… I need a super sharp facebook marketer at the helm. Not only someone who knows marketing, but someone who can lead a team of other passionate marketers. Maybe you’ve been a ‘lone wolf’ marketer for too long, and you’re looking for a change...Looking to be a part of something bigger. Or maybe you’ve been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners. Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist or a direct response marketer… You share the belief that…. There Is Almost No Facebook Ads Problem You Can’t Solve With A Split-Test, Facebook Groups And A Good Facebook Rep... Ha! Who am I fooling...we both know they don’t exist =| But seriously, no two days in this role will be the same. However, your responsibilities will include: Overall responsibility for managing the Paid Social team in their day-to-day responsibilities, including performance management and professional development plans for team members. Mentor and train the Paid Social team, ensuring quality work is being delivered. Establish and document processes for the effective delivery of the Paid Social function. In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Social team. Assist your team in troubleshooting client issues. Be the first level of escalation for client-related issues for the agency. Lead the growth of the Paid Social division through innovation and results. Distribute and manage client work appropriately across the Paid Social team. Collaborate with other departments with regards to processes and policies that impact on or are impacted by the Paid Social function. Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process. Setup, manage and optimise campaigns in Facebook's Ads Manager. Analysis of data and analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) Write effective direct response ad copy that sells (don’t worry, we’ll teach you this). Educate and keep Account Managers in the loop on our strategies and tactics. Keep your finger on the pulse to identify opportunities within paid social for the benefit of both the agency and our clients. Oh, and...We don’t run small campaigns...we scale em’ to the moon! There’s no, “Look mommy, I’ve gotta 1100% ROAS” on your grand total of $42 in ad spend. Look, our ideal candidate will have an ‘I got this’ attitude… They will be solution-focused with a proven track record of running and scaling winnings campaigns. You will have to possess the ability to run through walls to get to a solution. And won’t be the type of person who throws their hands in the air and gives up at the first sight of a challenge. What will your everyday work look like? Will it be boring? Well, let me just say this... The Ever Changing Climate For Running Ads Will Keep Your Workday Varied And Far From Boring! For example... One day you might be brainstorming how to take a campaign from 20 buyers per day…and scaling it to 400 buyers per day! And the next day you might be dealing with getting a banned ad account back. Or problem shooting a campaign that is not converting within KPIs. You’ll have a full library of resources, books, courses, seminars and one-on-one mentoring with myself to take your skills to the next level. So...If you’ve been looking for your opportunity to get your foot in the door with a fast-growing company... Take ownership of a crucial part of our company's internal ads and prove you have what it takes to succeed… Then this job description has no doubt been like a breath of refreshingly crisp winter air… Here’s What To Do Next... Please take the time to write a Cover Letter that tells me about YOU. Not some wishy-washy cover letter like… “I’m 32-year-old Sagittarius from Malvern East - who enjoys philosophy, almond cappuccinos and Drake”... No. I want the details. The juice. The nitty-gritty. Specifically why you think you would be the perfect fit for this role. If you can’t take the time to do this. Please don’t waste my time or yours by applying. Best of luck. Sabri P.S. If this job description excites you even just a little bit. And you believe that you are indeed the Facebook marketing warlord I'm looking for. Then please write and send your cover letter ASAP as we're currently interviewing for this position and I'm sure it will get filled fast. Who knows. Maybe it will be a fit and maybe it won't. And maybe, just maybe, this will turn out to be the best job you've ever had Advanced knowledge of Facebook Ads Manager. Advanced knowledge of Google Analytics. Advanced knowledge with Google Tag Manager. Thorough knowledge of email marketing systems (InfusionSoft, MailChimp or similar). Experience writing Direct Response Copy is a HUGE PLUS. Excellent verbal & written communication. Be efficient, organised and task oriented. Ability to manage multiple tasks & projects at once. A positive and solution oriented attitude. Active participation in learning and development. Good grasp of Photoshop. Experience mentoring and supporting a team. Strong leadership ability. Excellent client escalation abilities. Company first mindset. Data-driven decision making. Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness. Generous salary - we want Australia's best talent and reward as such. Flexible Work - because sometimes you just want to wear your comfy pants and slippers. Jawdropping headquarters in South Yarra (just off Chapel St.), close to cafes and public transport. Driven and vibrant team of the country's most switched on digital marketers and growth experts (who actually walk the walk). Amazing growth prospects and upward mobility, build an empire within our fine progressive company. P.P.S. We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to schedule 30 Minutes of Magic with us 5 business days after submitting your application, unfortunately you haven't been successful this time around!

Responsibilities

Manage the Paid Social team, ensuring quality work and professional development. Lead the growth of the Paid Social division through innovation and results.