Head of Performance Marketing (EU) at ParcelHero
Home Office, , Germany -
Full Time


Start Date

Immediate

Expiry Date

29 Nov, 25

Salary

0.0

Posted On

30 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Organization Skills, Salesforce, Google Analytics, Crm, Google Tag Manager, A/B Testing, Remarketing

Industry

Marketing/Advertising/Sales

Description

ParcelHero is one of the UK’s biggest parcel delivery price comparison sites. With over 5 million visitors a year, and over 100 remote employees worldwide, we’re a technology-driven company that’s going places, delivering innovative solutions to ensure exceptional customer care. As a forward-thinking and dynamic business, we offer excellent career growth opportunities.
In 2025, we will be rolling out worldwide our new TMS (Transport management solution) Parcelhero Pro, which enables retailers to pay a monthly subscription to centralise all orders and ship on their own carrier accounts using our cutting-edge shipping platform.
At ParcelHero, we foster a collaborative and innovative culture where every team member’s voice matters. We’re a fast-paced, remote-first company that values initiative, adaptability, and a strong sense of ownership. If you’re someone who thrives in a dynamic, ambitious, and forward-thinking team, you’ll fit right in with us.

REQUIREMENTS

  • Direct responsibility for an SEM budget exceeding €10 Million PA.
  • 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts.
  • Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot.
  • Experience with A/B testing, conversion rate optimization, and leveraging testing platforms.
  • Excellent communication and organization skills in a remote setting.
  • Experience with project management or workload management systems.
  • Bachelor’s Degree in Marketing, Business, or a related field.
    Salary range is inclusive of a €10k performance related bonus
    Work at ParcelHero: Perks That Pack a Punch!
    Work Location: Fully remote.
    Paid Holidays: 25 days paid holiday.
    Merit Reviews: Get rewarded for your hard work and dedication.
    Company Events: Work hard, and play hard with regular team-building events.
    Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.

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Responsibilities

ABOUT THE ROLE

ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.

WHAT WILL YOU BE DOING?

Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).
Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.
Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.
Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.
Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.

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