Head of Performance Marketing at Fuku

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

22 May, 26

Salary

0.0

Posted On

21 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Team Leadership, Advertising Budget Management, Meta Advertising, Google Ads, TikTok Advertising, KOL Management, UGC Management, Strategy Setting, Performance Monitoring, Data Analysis, Customer Behavior Understanding, Conversion Strategy, Budget Forecasting, CAC Efficiency, LTV Analysis

Industry

Retail Apparel and Fashion

Description

Head of Performance Marketing Location: - Kuala Lumpur based (Hybrid) - Open to Malaysians and Expats in Malaysia (no relocation provided) Why You Should Apply: - Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit. - Full autonomy over a substantial advertising budget (USD 2 million per month). - Incorporate new AI technology and run global campaigns with a focus on conversion. - Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career. - Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA. What You Will Do: - Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more. - Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns. - Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective. - Identify new audiences, uncover new pain points, and develop innovative conversion strategies. - Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business. What You Will Need: - 6-10+ years of experience in Advertising & Performance Marketing. - At least 3 years of experience leading a team or function. - Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month). - Deep expertise in Meta and Google advertising ecosystems. - Proven track record of improving CAC efficiency and scaling customer acquisition. - Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis. About the Company & Team: - Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life. - Recurring income model with a global marketing team of 30 professionals. - Strong brand presence, well-established and recognized within its niche, and highly tech-enabled. - Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and strive for best-in-class performance. How to Apply: - Click the “apply” button. You may submit your CV or LinkedIn profile—no need to worry if your CV is outdated. - The recruiter is available to provide more information upon request. - Every applicant or inquiry will receive a reply. Note: - For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.

Responsibilities

The role involves scaling in-house marketing capabilities, leading a team, and setting/building the overall marketing strategy across various digital channels like Meta, TikTok, and Google Ads. Responsibilities also include monitoring performance, optimizing campaigns, leveraging data for customer insights, and owning the marketing budget and forecasting.