Head of Performance Marketing at Moco Museum
1AZ, , Netherlands -
Full Time


Start Date

Immediate

Expiry Date

29 Oct, 25

Salary

0.0

Posted On

30 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Conversion Optimization, Affiliate, Ticket Sales, Seo, External Agencies, Testing, Testing Tools, Leadership Skills

Industry

Marketing/Advertising/Sales

Description

IN ART WE TRUST

Moco isn’t like any other museum. We started in Amsterdam, expanded to Barcelona, and after receiving +5 million visitors are now shaking things up in London. Our goal? To make art, fun, bold, and for everyone. At Moco, we showcase work by icons like Basquiat, Warhol, Kusama and street legends like Banksy, whose art challenges power and speaks to the people.
We celebrate the voices that are not always found in traditional museums, from the streets to the digital world and beyond. Our spaces are filled with immersive art, powerful messages and a playful spirit. We believe in breaking the rules, thinking differently, and making art that connects with real life. Our team is made up of curious, passionate people who love creativity, community, and doing things with heart. You don’t need to be an art expert, just open-minded, energetic, and ready to be part of something exciting.

REQUIREMENTS

  • Proven experience in performance marketing (5+ years managing a team), specifically tourism or visitor attractions sector, managing multi-channel strategies (paid ads, Meta, SEO, affiliate, TikTok) with a strong focus on ticket sales, conversion optimization, digital revenue growth, visitor-based sales strategies.
  • Tech-savvy: Deep knowledge of tracking and analytics platforms (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.), and experience with A/B testing tools and website optimization.
  • Strong leadership skills with experience managing teams and external agencies.
  • Analytical mindset with a passion for data and testing to drive high-impact results.
  • Experience in e-commerce or ticketing environments is a plus.

ABOUT US

From the bustling Museumplein of Amsterdam to the charming Gothic Quarter of Barcelona, and now, steps away from Marble Arch in the heart of London - Moco Museum is the global hub of art lovers and the art curious. This is the proud home to modern classics by the likes of Jean-Michel Basquiat, Andy Warhol, Yayoi Kusama, KAWS, Marina Abramović, Keith Haring, Kehinde Wiley and Tracey Emin, as well as new immersive wonders by contemporary stars.
Across all areas of the museum, at Moco we work together to connect millions of viewers to carefully curated collections that inspire us all to defy expectations, follow our hearts and dream harder. Every day, our vision evolves and our reach grows. We trust in art as the vehicle to transport our collective consciousness into a more free, enlightened state. We are bold, pink, disruptive and playful – we are Moco.

Responsibilities
  • Develop and lead performance marketing strategy: Own the full-funnel digital marketing approach, including paid ads, SEO, Meta, TikTok, affiliate marketing, and other emerging platforms.
  • Manage teams and agencies: Lead a team of five marketing professionals and coordinate with various agencies to ensure all campaigns are executed seamlessly.
  • Data-driven performance optimization: Set up and manage tracking systems (Google Analytics, Meta Pixel, etc.) to monitor and optimize performance. You will utilize A/B testing for landing pages, ads, and website improvements to drive growth in ticket sales and engagement.
  • Cross-channel campaign execution: Oversee paid search, social media ads, SEO strategies, and affiliate partnerships, ensuring consistency across all platforms and alignment with Moco’s brand voice.
  • Website and conversion management: Work with development teams to implement ticketing solutions, optimize website performance, and ensure seamless customer journeys from campaign to conversion.
  • Budgeting and ROI focus: Manage digital marketing budgets, allocating resources effectively to maximize ROI and customer acquisition.
  • Stay ahead of digital trends: Continuously explore new tools, platforms, and techniques, particularly in the evolving landscape of performance marketing.
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