Head of Performance Marketing at Moco Museum London Ltd.

Amsterdam, North Holland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

11 Oct, 26

Salary

0.0

Posted On

13 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Paid Ads, SEO, Meta Ads, TikTok Ads, Affiliate Marketing, Google Analytics, A/B Testing, Conversion Rate Optimization, Team Management, Budget Management, Data Analysis, Digital Strategy, E-commerce, Ticketing Solutions, Multi-channel Campaign Management

Industry

Museums;Historical Sites;and Zoos

Description

IN ART WE TRUST Moco Museum has grown from a single museum in Amsterdam to an international organisation with locations in Barcelona and London, welcoming millions of visitors since opening. As an independent museum, we are committed to making modern and contemporary art accessible to a wide audience while continuing to evolve and grow. Our exhibitions bring together works by artists including Basquiat, Warhol, Kusama and Banksy, alongside contemporary artists whose work reflects the world we live in today. Behind every exhibition, partnership and visitor experience is a team of professionals working across a wide range of disciplines. As we continue to grow, we are strengthening the organisation behind our museums, creating opportunities for experienced professionals to help shape how we work and develop. Together, we combine expertise, collaboration and a shared commitment to quality as we continue to build an ambitious organisation that remains curious, forward thinking and ready for its next chapter. THIS IS YOU As the Head of Performance Marketing, you will be responsible for driving the museum’s digital marketing success across all key channels. Reporting to the leadership team, you will manage a team of five talented marketers and oversee relationships with external agencies. Your goal will be to grow Moco Museum’s online presence, increase ticket sales, and elevate brand awareness through data-driven strategies. You should be experienced in managing multi-channel campaigns (paid ads, Meta, SEO, affiliate marketing, TikTok) and be tech-savvy, with a deep understanding of tracking, A/B testing, and website optimization to improve user experience and conversions. KEY RESPONSIBILITIES Develop and lead performance marketing strategy: Own the full-funnel digital marketing approach, including paid ads, SEO, Meta, TikTok, affiliate marketing, and other emerging platforms. Manage teams and agencies: Lead a team of five marketing professionals and coordinate with various agencies to ensure all campaigns are executed seamlessly. Data-driven performance optimization: Set up and manage tracking systems (Google Analytics, Meta Pixel, etc.) to monitor and optimize performance. You will utilize A/B testing for landing pages, ads, and website improvements to drive growth in ticket sales and engagement. Cross-channel campaign execution: Oversee paid search, social media ads, SEO strategies, and affiliate partnerships, ensuring consistency across all platforms and alignment with Moco’s brand voice. Website and conversion management: Work with development teams to implement ticketing solutions, optimize website performance, and ensure seamless customer journeys from campaign to conversion. Budgeting and ROI focus: Manage digital marketing budgets, allocating resources effectively to maximize ROI and customer acquisition. Stay ahead of digital trends: Continuously explore new tools, platforms, and techniques, particularly in the evolving landscape of performance marketing. REQUIREMENTS 10 to 15 years of proven experience in performance marketing (5+ years of cross-country or large-department management experience), specifically tourism or visitor attractions sector, managing multi-channel strategies (paid ads, Meta, SEO, affiliate, TikTok) with a strong focus on ticket sales, conversion optimization, digital revenue growth, visitor-based sales strategies. Tech-savvy: Deep knowledge of tracking and analytics platforms (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.), and experience with A/B testing tools and website optimization. Strong leadership skills with experience managing teams and external agencies. Analytical mindset with a passion for data and testing to drive high-impact results. Experience in e-commerce or ticketing environments is a plus. WHAT MOCO OFFERS Beneath our brand’s surface, at Moco Museum we are a team that thrives on creativity, inclusivity and collaboration. Each of us brings unique ideas, experiences and perspectives that shape the way we work, adapt and grow. Always building something new and forward-looking, giving you the chance to develop your career while being part of a Company that embraces change and celebrates fresh ideas. We approach challenges and successes together, with a mindset of continuous learning and innovation. Beyond the work itself, we create space to connect and enjoy our time as colleagues, from Friday drinks to team-building activities, making Moco a workplace where our people feel involved and motivated. Here you will find more than just a job, you will find a place to belong. In addition, we provide the following benefits: Competitive salary A fun and supportive team culture Staff discounts on merchandise and entry Room to grow and develop professionally A workplace that values originality and input HOW WOULD YOU OPERATE WITHIN OUR TEAM? IN YOU WE TRUST Are you looking for a career that is challenging, but more importantly, rewarding? Do you think you have the Moco DNA? Did the job description speak to you? If you are nodding yes, then Moco Museum might just be the place for you. Please apply with your CV and/or a cover letter showing us why you would be a great fit for this role. Your place at Moco is waiting for you. About us From the bustling Museumplein of Amsterdam to the charming Gothic Quarter of Barcelona, and now, steps away from Marble Arch in the heart of London - Moco Museum is the global hub of art lovers and the art curious. This is the proud home to modern classics by the likes of Jean-Michel Basquiat, Andy Warhol, Yayoi Kusama, KAWS, Marina Abramović, Keith Haring, Kehinde Wiley and Tracey Emin, as well as new immersive wonders by contemporary stars. Across all areas of the museum, at Moco we work together to connect millions of viewers to carefully curated collections that inspire us all to defy expectations, follow our hearts and dream harder. Every day, our vision evolves and our reach grows. We trust in art as the vehicle to transport our collective consciousness into a more free, enlightened state. We are bold, pink, disruptive and playful – we are Moco.

Responsibilities

Lead the full-funnel digital marketing strategy to increase ticket sales and brand awareness across multiple channels. Manage a team of five marketers and external agencies while optimizing website conversions and tracking systems.