Manage the day-to-day performance of the Bella di Notte website, including product launches, promotional activity, seasonal campaigns and digital trading plans.
Monitor and improve online sales performance, conversion rate, website merchandising and the overall online customer experience.
Lead digital marketing activity across paid media, SEO and other customer acquisition channels.
Act as the main marketing contact for digital agency partners, making sure activity is focused, well-managed and delivering against agreed KPIs.
Support the development of CRM activity, including email and SMS marketing, customer lifecycle activity and retention programmes.
Own regular marketing performance reporting, using data to identify insights, opportunities and clear recommendations.
Track key measures including revenue, ROAS, conversion rate, new customer contribution and customer engagement.
Line manage and support the Digital Marketing Assistant and E-commerce Marketing Assistant, providing coaching, direction and regular feedback.
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