Head of Personal Brand & Growth at Driven Properties

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

25 May, 26

Salary

0.0

Posted On

24 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Strategy, Lead Generation, Funnel Building, Automation, Conversion Systems, Paid Ads Management, Content Strategy, Messaging Definition, Content Calendar Planning, Creative Direction, Short-Form Video Production, Content Editing, Vendor Management, Audience Engagement, Real Estate Market Analysis, Strategic Thinking

Industry

Real Estate

Description

Overview We are hiring a strategic growth leader to own and scale our personal brand and lead generation ecosystem. This is not a social media manager role. This position is responsible for turning content into consistent, qualified real estate leads. You will manage freelancers, agencies, content direction, and growth strategy end-to-end. Key Objective Build a structured content and marketing system that generates consistent high-quality real estate investor leads. Core Responsibilities Growth & Lead Generation • Design and execute strategy to generate leads from social platforms • Build funnels, automations, and conversion systems • Manage paid ads and performance metrics including CPL, ROI, and conversions Content Strategy & Direction • Define positioning, messaging, and content pillars • Plan monthly content calendar • Review scripts, edits, and content performance • Guide creative direction (not primary editor) Content Production (Hands-On) • Shoot and edit short-form video content (approximately 10 videos per month) when required • Capture high-quality property, lifestyle, and personal brand content independently • Ensure quick turnaround for time-sensitive market opportunities • Maintain quality standards across filming, lighting, framing, and editing Team & Vendor Management • Lead freelancers, editors, and agencies • Ensure brand consistency and execution quality • Build scalable systems and workflows Platform Growth • Oversee short-form content output • Manage audience engagement and inbound enquiries • Identify trends and opportunities in the real estate market Field Presence • Attend shoots, events, and property visits • Capture and direct daily content opportunities • Minimum 3–4 years in brand growth, digital marketing, or content-driven lead generation • Real estate industry experience required • Proven ability to generate leads from social media • Strong strategic thinking and ownership mindset • Experience managing freelancers or agencies • Proactive and execution-driven • Arabic preferred • Must have UAE driving licence and own car • Must work on-site daily (9am–6pm) Salary plus performance incentive linked to lead generation and revenue impact.

Responsibilities

The primary objective is to build a structured content and marketing system that consistently generates high-quality real estate investor leads through designing and executing social platform strategies. Responsibilities include managing paid advertising, defining content direction, overseeing production, and leading external vendors and freelancers.