Aspinal of London are seeking a dynamic and strategic Head of PR & Communications to lead and manage our communications strategy for our luxury lifestyle brand. You will oversee multiple channels, including earned PR, paid media, social media, influencer partnerships, and more, while ensuring the seamless execution of campaigns that drive brand visibility, enhance market positioning, and foster growth. This role requires an individual with a strong background in luxury lifestyle PR, media relationships, and brand management, coupled with a flair for creative problem-solving and team leadership.

KEY SKILLS AND EXPERIENCE:

• Experience: Minimum of 10 years in a senior communications or PR role, preferably within the luxury lifestyle, fashion, or related sectors.
• International Communications Experience: Extensive experience in managing communications across multiple global markets, particularly the UK, EU, US, and Middle East. Ability to adapt strategies and messaging to different cultural contexts and market dynamics.
• Team Leadership: Proven experience managing and mentoring a small team, with a focus on collaboration and growth.
• Strategic Thinking: Ability to develop and implement integrated communication strategies across multiple channels, including PR, social media, events, and partnerships.
• Creative Flair: A keen eye for creativity and innovation, with the ability to craft compelling narratives and brand stories.
• Excellent Communication: Superior written and verbal communication skills, with the ability to engage both internal teams and external stakeholders effectively.
• Crisis Management: Strong crisis communication skills and experience managing brand reputation during challenging times.
• Travel: Willingness to travel as needed, including international travel for events and activations.
• Luxury Market Knowledge: In-depth understanding of the luxury market and trends, with a strong network of media and influencer contacts.

ADDITIONAL RESPONSIBILITIES

• Provide out-of-hours support at key events, international travel, and on-site activations, ensuring the brand’s presence and communication strategy remains consistent across time zones.
• Report weekly on department performance, campaign success, and other key metrics to senior management and leadership.