Location
Berlin
Contract
Full time
Job Category
As Head of Product Marketing, you will guide product & lifecycle marketing managers and work with product, design, and marketing teams to develop more remarkable/marketable products. Building awareness and further adoption of product experience benefits to deepen customer relationships will be your key success metric.

• Strategize. You will develop product value propositions and benefit narratives across markets, i.e. write high impact internal and consumer-facing materials to create best-in-class, differentiated value propositions and benefits for specific audiences. You will influence product strategy and solution design, ensuring a cohesive and complementary product architecture is delivered to users.
• Develop and execute. You’ll be accountable for ensuring the team delivers comprehensive go-to-market strategies to launch new products; as well as continued engagement programs for sustained growth. You will identify and deliver on in-feature, cross-product, and cross-channel opportunities spanning in product promotion to integration of product benefits into the media funnel.
• Collaborate. You will collaborate closely with product managers, applied scientists, Design teams, Category, Commercial teams, and Marketing stakeholders to deliver a best in class digital experience to users. Further, you will team up with product and marketing analytics to develop consumer growth KPIs, create product marketing assets considering local competition and value proposition with the goal to deepen loyalty with the Zalando experience brand overall.