Head of Product Marketing (all genders) at Zalando

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

30 Jan, 26

Salary

0.0

Posted On

01 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Management, Marketing, Design, Strategic Planning, Collaboration, Consumer Growth, Customer Experience, Value Proposition, Product Strategy, Go-To-Market Strategy, Stakeholder Engagement, Creative Storytelling, Analytical Skills, Communication, Team Leadership

Industry

Retail

Description

As Head of Product Marketing, you will guide product & lifecycle marketing managers and work with product, design, and marketing teams to develop more remarkable/marketable products. Building awareness and further adoption of product experience benefits to deepen customer relationships will be your key success metric. WHAT WE'D LOVE YOU TO DO (AND LOVE DOING) Strategize. You will develop product value propositions and benefit narratives across markets, i.e. write high impact internal and consumer-facing materials to create best-in-class, differentiated value propositions and benefits for specific audiences. You will influence product strategy and solution design, ensuring a cohesive and complementary product architecture is delivered to users. Develop and execute. You’ll be accountable for ensuring the team delivers comprehensive go-to-market strategies to launch new products; as well as continued engagement programs for sustained growth. You will identify and deliver on in-feature, cross-product, and cross-channel opportunities spanning in product promotion to integration of product benefits into the media funnel. Collaborate. You will collaborate closely with product managers, applied scientists, Design teams, Category, Commercial teams, and Marketing stakeholders to deliver a best in class digital experience to users. Further, you will team up with product and marketing analytics to develop consumer growth KPIs, create product marketing assets considering local competition and value proposition with the goal to deepen loyalty with the Zalando experience brand overall. WE'D LOVE TO MEET YOU IF Expertise in product management principles coupled with a strong foundation in design and marketing principles is essential (this is not a classic marketing role). You can show and explain creative, commercially-relevant work you have planned, led, and realised. Hands on experience influencing and working with product teams to define and execute on a product vision . You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories. Excellent command of English to write and review publish-ready consumer-facing marketing communication. INCLUSIVE BY DESIGN At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well. We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process. do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion OUR OFFER Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. Employee shares program 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners 2 paid volunteering days a year Work from abroad for up to 30 working days a year 27 days of vacation a year to start for full-time employees Family services, including counseling and support Health and wellbeing options (including Wellhub, formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets. Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to 50 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests. Our values do.More - our sustainability strategy Follow us on Instagram: instagram.com/insidezalando

Responsibilities

As Head of Product Marketing, you will guide product and lifecycle marketing managers to develop marketable products and build awareness for product experience benefits. You will strategize, develop, and execute go-to-market strategies while collaborating with various teams to enhance the digital experience for users.