LOOKING FOR IMPACT? THIS JOB’S FOR YOU

Join a market leader in the Shopify ecosystem and help shape the future of online retail.
Vitals is an all-in-one Shopify app that 110+ million shoppers interact with every month across 30,000+ stores worldwide. We’ve earned a perfect 5/5 rating (with thousands of glowing reviews) on the Shopify App Store, placing us in the top 0.1% of 13,000+ Shopify apps.
As a profitable, bootstrapped startup, we focus solely on delivering value to our merchants – no vanity projects or red tape, just a laser focus on building products that drive results. At the same time, we move quickly and value high-energy, action-oriented leaders who thrive in ambiguity and love to get things done.
If you’re an experienced Head of Product with Shopify expertise, a strong technical background, and the ability to prototype AI-driven solutions, this role is for you.

WHAT WE’RE LOOKING FOR (REQUIREMENTS)

• Proven product leadership: 7+ years of experience as a Product Manager in digital products, ideally in e-commerce or SaaS.
• Shopify expertise: You understand the Shopify ecosystem deeply – either from building apps or working directly with merchants.
• Engineering background: Hands-on technical experience (software engineering, prototyping, or similar). You don’t just manage specs – you can roll up your sleeves and build early concepts.
• AI-first mindset: Comfortable using AI tools for prototyping, analysis, and discovery. Experience leveraging AI in product workflows is a big plus.
• Analytical & user-focused: Strong ability to work with data and customer insights to guide prioritization and decision-making.
• Strategic & executional balance: You can zoom out to set vision and zoom in to solve detailed problems.
• Excellent communicator: Able to clearly express product ideas across teams, with structured writing and storytelling.
• Team leadership: Experience managing and mentoring Product Managers, fostering collaboration, and scaling product teams in a startup environment.
• Startup mindset: High energy, bias towards action, and the ability to thrive in a fast-paced, evolving environment with limited structure.

• Shape the product strategy: Work with leadership to define and evolve the vision for Vitals, balancing merchant needs with long-term growth opportunities.
• Lead and develop a product team: Manage and mentor a growing team of Product Managers, ensuring alignment, growth, and high performance.
• Prototype AI-powered solutions: Use your technical background and AI tools to quickly create prototypes, test them with users, and iterate fast.
• Customer-first discovery: Run weekly customer interviews, analyze quantitative and qualitative data, and identify opportunities to solve real problems at scale.
• Prioritize with impact: Break down complex initiatives, weigh trade-offs, and drive focus on what matters most across 40+ apps in our all-in-one solution.
• Collaborate with engineering & design: Partner closely with technical teams, speaking their language and accelerating delivery through clear, outcome-based thinking.
• Champion product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.