Head of Revenue Marketing at World Emblem Internatio

Hollywood, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

0.0

Posted On

28 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Pipeline Creation, Funnel Efficiency, Demand Economics, Pipeline Quality, Funnel Conversion Rates, Pipeline Velocity, Paid Media, SEO/SEM, Email Marketing, Lifecycle Marketing, Website Conversion Optimization, Ecommerce, Sales Alignment, Attribution Accuracy, Lead Scoring, Cost Per Opportunity

Industry

Textile Manufacturing

Description

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.  JOB SUMMARY The Head of Revenue Marketing owns marketing’s contribution to revenue. This role is accountable for qualified pipeline creation, funnel efficiency, and demand economics — not brand awareness, not creative output, not campaigns. If pipeline quality, velocity, or efficiency is off, this role owns the fix. This is not a CMO role. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Marketing-Sourced Pipeline * Owns marketing-sourced pipeline ($ and % of total) * Owns Pipeline Quality, not lead volume * Partners with Sales to ensure pipeline convert * 2.Funnel Economics * Cost per Opportunity (CPO) * Funnel conversion rates: * Lead → MQL → SQL → Opportunity * Pipeline velocity (marketing-sourced) * This role understands funnel math deeply and fixes bottlenecks with data. 3. Demand System Outcome * Owns performance across: * Paid media * SEO / SEM * Email & lifecycle marketing * Website conversion optimization * Ecommerce & marketplaces (performance lens) * Trade shows (pipeline lens) * They do not personally run channels — they set priorities, targets, and accountability. 4. Sales Alignment (Without Subservience) * Aligns definitions with Sales (MQL, SQL, Opportunity) * Partners with CSO on pipeline quality * Uses data, not anecdotes, to resolve disputes * Escalates conflicts with facts * Marketing feeds Sales. It does not “support” Sales. 5. Agency & Vendor Accountability * Owns agencies tied to pipeline outcomes * Revenue & Demand Ownership * 8–15 years in B2B or B2B2C marketing * Proven ownership of pipeline KPIs * Experience working tightly with Sales leadership * Hands-on exposure to paid media, lifecycle, and web conversion * Has lived with revenue pressure * Enforces scorecards and kill criteria * Prevents agencies from redefining success QUALIFICATIONS Revenue & Demand Ownership * 8–15 years in B2B or B2B2C marketing * Proven ownership of pipeline KPIs * Experience working tightly with Sales leadership * Hands-on exposure to paid media, lifecycle, and web conversion * Has lived with revenue pressure SKILLS Demand Generation * Proven experience running demand programs that produce sales-accepted pipeline * Understands: * ICP definition * Segmentation * Lead scoring * MQL → SQL rules * Cost per opportunity * Conversion math Sales Alignment * Has worked shoulder-to-shoulder with sales leaders * Built enablement salesuses * Comfortable enforcing SLAs * Knows how to say “no” to sales when appropriate Marketing Operations Discipline * Understands CRM + marketing automation * Cares deeply about attribution accuracy * Has killed ineffective programs * Comfortable with dashboards and inspection Required Capabilities (Screen Hard) * Revenue-first mindset * Data-driven, not anecdotal * Low ego,high standards * Comfortable with tension * Willing to kill bad ideas (including their own) * Clear communicator (written and verbal) * Strong operator, not a visionary marketer KPIs This Role Will Be Measured On * Sales-accepted pipeline * Conversion rates by stage * Cost per opportunity * Pipeline coverage ratio * Attribution accuracy * Sales satisfaction (measured, not anecdotal)

Responsibilities

This role is accountable for marketing’s contribution to revenue, specifically owning qualified pipeline creation, funnel efficiency, and demand economics, rather than brand awareness or creative output. The Head of Revenue Marketing must fix issues related to pipeline quality, velocity, or efficiency using data-driven analysis.