ABOUT CASK 88

Cask 88 is the world’s premier whisky cask ownership specialist, with headquarters in Scotland. Our team is young, multicultural, and committed to helping our clients navigate the exciting world of whisky cask ownership. From our office in the heart of Glasgow, we aim to create a unique and empowering working environment for our team.
We are looking for a dynamic and driven Head of Sales to join our passionate team and help us expand our market position. As we continue to grow and elevate our services, we’re searching for someone who will seamlessly integrate into our sales team and align with our forward-thinking, results-driven culture. At Cask 88, we celebrate diversity and believe that every team member has the potential to contribute their unique vision and expertise to the success of the business.
Our positioning is one of a kind: we are whisky experts, enthusiasts of the ‘water of life’, but we are also ownership specialists, committed to helping our clients build and manage their whisky cask portfolios.. Are you ready to be part of the next stage of our journey?
Job Overview:We are seeking a highly motivated and strategic Head of Sales to lead our sales team and drive significant growth. In this senior role, you will be responsible for shaping our sales strategy, building and managing a high-performing team, and driving sales in the expanding whisky cask ownership market. A key part of your role will be to build and manage a team of Portfolio Managers who will provide bespoke cask ownership solutions to our clients, guiding them through the entire cask ownership lifecycle.
The ideal candidate will have proven sales leadership experience, a passion for whisky, and a deep commitment to building and managing successful client portfolios. You will have the opportunity to work closely with the senior leadership team, gaining exposure across the business, and helping drive our expansion both domestically and internationally.

DESIRED SKILLS

• Proven experience as a Head of Sales, Sales Director, or similar leadership role, preferably in luxury goods or a related field.
• Strong track record of success in driving sales, developing sales strategies, and leading teams.
• Experience building and managing a team of sales professionals or Portfolio Managers.
• Deep understanding of the whisky industry, particularly in single cask whisky ownership.
• Excellent communication, presentation, and negotiation skills.
• Entrepreneurial mindset with a drive to push boundaries and achieve success.
• Ability to build and maintain relationships with clients, high-net-worth individuals, and industry professionals.
• A passion for whisky and an understanding of whisky cask ownership (preferred, but not essential).
• Strong organisational and time management skills, with the ability to manage multiple priorities.
• Experience working with CRM systems and other sales tools.
• Full driving license (preferably).

• Develop and implement an effective sales strategy to drive revenue growth and achieve sales targets.
• Build and lead a team of Portfolio Managers, ensuring they are equipped to manage and grow client portfolios throughout the cask ownership lifecycle.
• Manage inbound leads, as well as your own database of prospects and existing clients.
• Liaise with clients via email and phone to pitch and introduce our unique product: single cask whisky ownership.
• Maintain and nurture relationships with existing clients, providing support, information, and guidance while recommending new cask opportunities and referral options.
• Collaborate with marketing, design, and other departments to offer tailored bottling services to meet clients’ individual needs.
• Host client trips to our unique Whisky tasting library in Edinburgh, our partner cask warehouse in Speyside, and off-site events in the UK and internationally.
• Target key domestic and international markets, creating new business opportunities for whisky cask ownership.
• Network with industry professionals and attend relevant events to build relationships and stay informed on market trends.
• Provide strategic leadership in building and refining the sales pipeline and portfolio management process.
• Stay informed on industry developments, market trends, and competitor activity to maintain our competitive edge.
• Report on sales performance and key metrics to senior management.