About the job

Head of Sales Europe

International Manufacturer – ProAV / Broadcast Technology

Location: UK based | Europe-wide remit

We are conducting a confidential search for a senior Head of Sales Europe on behalf of an established international manufacturer within the ProAV and broadcast technology sector.

This is a hands-on sales leadership position with responsibility for an established European field sales team and an eight-figure regional business.

The Opportunity

The successful candidate will lead a multi-country team of Regional Sales Managers across Europe, with responsibility for coaching, motivating and driving the team to generate new business and deliver sustainable revenue growth.

This is not a personal-contributor sales role. The focus is on getting the best from an experienced sales team: creating greater commercial discipline, increasing proactive business development, improving forecasting accuracy and ensuring clear accountability for performance.

The role requires someone equally comfortable developing people, interrogating a pipeline, challenging a forecast and working cross-functionally to ensure the wider business is prepared to support customer demand.

Key Responsibilities

• Lead, coach and develop a multi-country team of Regional Sales Managers across Europe.
• Drive a proactive business development culture, ensuring the sales team creates opportunities rather than relying solely on inbound or channel-generated demand.
• Set clear expectations, KPIs and accountability across the sales organisation.
• Improve forecasting accuracy, pipeline visibility and Salesforce/CRM discipline.
• Drive revenue growth across both direct customer relationships and established reseller/distribution channels.
• Work closely with Operations to provide accurate forward-looking demand and sales forecasts.
• Strengthen pricing discipline, commercial consistency and sales execution across Europe.
• Partner effectively with Product Management, Marketing and Operations to translate market opportunities into commercial results.
• Coach and support the team on major opportunities without becoming the primary salesperson.

The Mandate

The business is moving from a period of operational consolidation into its next phase of commercial growth.

Key priorities include:

• Developing and motivating a high-performing European field sales team.
• Increasing proactive new business development and customer engagement.
• Improving sales discipline, forecasting and pipeline management.
• Creating greater consistency and accountability across regional performance.
• Strengthening the link between commercial forecasting and operational planning.
• Delivering sustainable growth across an established eight-figure European business.

This is a leadership role with no individual sales target. Success will be measured through the performance of the wider European sales organisation, including:

• Team performance and development
• Revenue growth
• New business generation
• Forecast accuracy
• Pipeline quality and CRM discipline
• Commercial execution

Candidate Profile

We are looking for an experienced sales leader from a hardware manufacturing or closely related technology environment who can demonstrate:

• Experience leading and developing multi-country field sales teams across Europe.
• A hands-on coaching style with a track record of motivating and stretching experienced salespeople.
• Strong direct business development experience alongside an understanding of channel, reseller and distribution models.
• Responsibility for a significant multi-million-pound/euro regional sales operation.
• Strong forecasting, pipeline management, CRM and sales governance capability.
• Experience translating sales forecasts into meaningful information for Operations, Supply Chain or manufacturing teams.
• Strong commercial judgement and the confidence to hold teams accountable for performance.
• The ability to work effectively across Sales, Product, Marketing and Operations.

Experience within professional AV, broadcast, video production, imaging or a closely related hardware technology sector would be highly desirable.

Compensation

• Base salary circa £110,000–£120,000
• Performance-based bonus
• Car allowance
• Comprehensive benefits package

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