bout the job

Head of Sales - Hafren Fasteners

Newtown, Powys

£38,000-£50,000 per year, depending on experience

Full-time, permanent

Hafren Security Fasteners is looking for an experienced Head of Sales to lead our sales team and deliver profitable growth.

This is a hands-on leadership role focused on developing our existing distributor accounts, driving team performance and maintaining a disciplined sales and CRM process.

What you’ll be responsible for:

• Carrying and delivering the sales target for the team

• Leading, managing, coaching and holding the sales team accountable

• Growing existing accounts through increased product range, order frequency and volume

• Turning sales targets into clear account and activity plans

• Maintaining accurate CRM records, pipelines and forecasts

• Monitoring revenue, gross profit, pricing and customer profitability

• Running daily huddles, regular one-to-ones and call reviews

• Supporting important customer calls and complex opportunities

• Building strong relationships with key distributor contacts

• Addressing underperformance promptly and constructively

What we’re looking for:

• Experience leading a sales team and carrying the number for that team

• Clear evidence of target-versus-actual achievement

• A proven record of growing existing accounts—not simply maintaining them

• Strong CRM and sales-process discipline

• Experience coaching and developing salespeople

• The credibility to lead live customer calls

• Good commercial understanding of pricing, margin and profitability

• B2B distribution experience would be an advantage

In return, you’ll have the opportunity to lead and shape an established sales function, work with a strong base of distributor relationships and make a meaningful contribution to Hafren’s continued growth.

If you’re a commercially focused sales leader who combines accountability with hands-on coaching, we’d love to hear from you.

Apply through LinkedIn with your CV.

No recruitment agencies, please.

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