ABOUT US:

State of Play is a highly innovative creator and operator of technology enabled experiential leisure concepts. For nearly a decade since launching its first concept, Bounce, in London in 2012 the State of Play team has gone on to create, launch and operate several more industry leading experiential concepts in both the UK and the US.
The engaging nature of the gameplay created from taking long established and much-loved activities and reimagining them combined with the venues themselves creates truly playful and memorable social environments, and this can be seen in both our Bounce venues and Hijingo. Curating a state of play for our guests is at the very core of our DNA and what our amazing teams are striving to deliver every day.

THE ROLE

As Head of Sales (UK), you’ll be the driving force behind our UK sales strategy. You’ll lead a talented and ambitious team, shape how we sell, what we sell, and who we sell it to – all while delivering strong revenue growth and ensuring we hit our goals across our venues.
You’ll collaborate with marketing, operations, product, and tech teams to optimise every stage of the sales journey – from pricing and packaging to process and performance. Most importantly, you’ll build a culture where the sales team is empowered, supported, and always moving forward.

WHAT YOU’LL BE DOING

• Leading the Sales Team: Coaching, mentoring, and developing a high-performing team with clear progression paths and KPIs.
• Driving Sales Strategy: Creating and implementing innovative, commercially-sound strategies that grow revenue and maximise repeat business.
• Optimising Process: Championing efficient, data-driven ways of working – including performance tracking, automation, and smarter reporting tools.
• Collaborating Cross-Functionally: Working hand-in-hand with marketing, ops, finance, and product to align goals and drive a seamless guest experience.
• Owning Performance: Ensuring all sales activities are profitable, aligned with business targets, and regularly reviewed for improvement.
• Championing Innovation: Leading the charge on new ideas, tools, and approaches to keep us ahead of the curve in a fast-moving industry.