• The Head of Savings and Direct Sales will lead the strategic development and execution of the bank’s savings products and direct sales initiatives.
• This role is responsible for driving customer acquisition, increasing deposit mobilization, enhancing customer experience, and achieving sales and profitability targets for the retail banking segment.

QUALIFICATIONS AND REQUIREMENTS

Education and Experience:

• Bachelor’s degree in Finance, Business Administration, Economics, or a related field (Master’s degree or MBA preferred).
• Minimum of 10 years of banking experience, with at least 5 years in a leadership role within retail banking.
• Proven track record in sales management, deposit mobilization, and product development.

Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Data-driven decision-making and analytical skills.
• Deep understanding of retail banking products, customer behavior, and market trends.
• Ability to design and execute strategic sales initiatives.
• Knowledge of regulatory and compliance requirements in the banking sector.

Customer Experience and Retention:

• Lead initiatives to improve customer satisfaction and loyalty within the savings portfolio.
• Oversee customer onboarding processes to ensure a seamless experience.
• Develop strategies for customer retention and long-term relationship management

Strategy Development and Execution:

• Develop and implement strategies to grow the bank’s savings portfolio and expand the direct sales channel.
• Design and refine savings products to meet customer needs and align with market trends.
• Establish annual sales targets and drive team performance to exceed objectives.
• Analyze market data and competitor trends to identify growth opportunities.

Sales Leadership:

• Oversee and manage the direct sales team, ensuring effective training, motivation, and performance management.
• Develop and execute sales campaigns to drive product uptake and customer engagement.
• Implement strategies to optimize cross-selling and upselling opportunities.

Development and Management:

• Collaborate with product teams to design competitive savings products that cater to various customer segments.
• Monitor the performance of savings products and recommend improvements.
• Ensure compliance with regulatory requirements and internal policies in product offerings.

Customer Experience and Retention:

• Lead initiatives to improve customer satisfaction and loyalty within the savings portfolio.
• Oversee customer onboarding processes to ensure a seamless experience.
• Develop strategies for customer retention and long-term relationship management.

Reporting and Performance Monitoring:

• Provide regular reports on sales performance, savings growth, and other key metrics to senior management.
• Use data-driven insights to refine strategies and improve operational efficiency.
• Ensure the team adheres to risk management and compliance standards.